When you’re a business owner, nothing comes closer to customer satisfaction. As the internet has vastly expanded and made spaces for online business, then why do we restrict to customers in our region or country? Why don’t we spread all over the globe?
But the biggest obstacle to expanding a business on the internet is language. When you’re obsessed with customer success like we are, providing multilingual experiences becomes a significant focus because we have customers worldwide.
To overcome all these barriers here, we are introducing ThriveDesk’s new multilingual support and making sure our product and website can handle more and more languages.
Importance of speaking your customers’ language in customer service
According to studies, 70% of customers are more loyal to businesses that provide customer service in their native tongue. Another report stated that 29% of companies had lost customers because they lacked multilingual help.
Despite being the most widely used language online, just 25% of all internet users utilize English. Not to mention, 22% of Americans do not speak English at home.
Any business that wants to expand internationally and ensure it is capturing a sizable market share of its target clients must start planning to provide customer service in their native languages.
Customers who do not believe that simple complaints and inquiries regarding your product or service can be addressed due to a language barrier are more likely to go elsewhere. Here multilingual customer support can better attain higher levels of client satisfaction.
Focusing on language lets you break down barriers between your company and its customers and reach a bigger audience, allowing you to have meaningful conversations with clients regardless of how they refer to your products.
If there is a language barrier, it could be the difference between success and failure.
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