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Best WooCommerce Analytics Plugin in 2023

You’re a busy entrepreneur running a successful eCommerce store. Finding the finest Analytics plugins to optimize your WooCommerce store can be time-consuming. We did the work for you!

The analytics plugin for your WooCommerce site allows you to get all your site’s data, metrics, and insights without leaving your dashboard.

Here, we selected the best apps based on the app ratings, number of reviews, app’s top features, and other objective criteria. We hope this information will help you search for an app that suits your needs.

9 Best Analytics Plugin for WooCommerce

Metorik

Metorik

β›© Metorik 🚦 5 (18)
πŸ’° Free | Start from $25.00 / Month

Metorik is a second tool for WooCommerce Analytics. It gives analytics for WooCommerce and other platforms, and it has features that any good analytics plugin should have. It helps online businesses keep track of their customers, understand their business metrics, and come up with results that can be used.

But customer support and pricing are two big problems with Metorik that can’t be ignored easily.

People have said that this provider’s customer service is slow and doesn’t answer questions. This is a problem because businesses need analytics to understand their customers and the market. Let’s say there was a problem with a plugin because of an update or a security hole. If that happens, it might be hard to solve quickly, which could hurt your bottom line.

Matomo Analytics

Matomo Analytics

β›© Matomo 🚦 4.8 (100)
πŸ’° Free | Start from €19.00 / Year

Matomo analytics is an alternative to Google analytics that is free and open source. It has a lot of advanced features and is great if you want to use an on-site, open-source solution to track conversions, customer flow through your e-commerce site, and simple page visits. The way Matomo handles privacy is well-known. With this plugin, you can see the whole picture, and you own all of your data. Some of the tool’s features, like conversion and goal tracking, are very advanced and can be used at the enterprise level.

Analytify

Analytify

β›© Analytify 🚦 4.7 (444)
πŸ’° Start from $59.00 / Year

This is one of the most popular Google Analytics plugins for WordPress because it is very easy to set up. The reports are interesting to look at and easy for even beginners to understand. It has a variety of reports, including those about the whole web, real-time data, eCommerce data, and social media interactions. It also gives you the chance to keep track of any custom post types you may have on your website. Also, you can see the statistics for each post right on the front end of your website.

Actionable Google Analytics for WooCommerce

Actionable Google Analytics for WooCommerce

β›© tatvic 🚦 4.69 (93)
πŸ’° Start from $39.00

This plugin enables eCommerce conversions and user ID monitoring in Google Analytics. It measures ad conversion, Facebook Pixel, and custom analytics. It’s straightforward to set up and saves time over manual Analytics code integration. This plugin offers detailed reporting and an easy Google Analytics connection.

This plugin lets you monitor site data and optimize retail tactics and marketing. GDPR-compliant and compatible with other WooCommerce plugins. User-friendly admin interface.

MonsterInsights

MonsterInsights

β›© MonsterInsights 🚦 4.6 (2557)
πŸ’° Start from $99.50 / Year

MonsterInsights is one of the best analytics plugins for your WooCommerce store that is also easy to use. It will give you useful information about how people use your whole website and give you reports on eCommerce events. One of the cool things about this plugin is that you can access the reports from your WordPress dashboard. It will give you information about users in real time as well as information about how people have used different pages, posts, or sections of your site over time.

The plugin will also help you with A/B testing and make your site run faster. Also, you can set up custom events to track without going through a lot of complicated steps.

Actionable Google Analytics and Google Shopping plugin for WooCommerce

Actionable Google Analytics and Google Shopping plugin for WooCommerce

β›© Conversios 🚦 4.5 (170)
πŸ’° Free | Start from $19.00 / Month

The new and improved Ecommerce Google Analytics Plugin for WooCommerce is there to help you Know and Measure What Matters to Your Business.

As a Premium Google Ads Partner, we’re excited to bring you a new and improved Google Analytics Integration Plugin that does all the eCommerce tracking in Google Analytics. There are more than 40000 active eCommerce businesses in 150 countries that use, benefit from, and grow with the help of this plugin. The plugin works with Google Analytics version 4.

WooCommerce Google Analytics

WooCommerce Google Analytics

β›© WooCommerce 🚦 4.4 (13)
πŸ’° Free

This free plugin was made by Woo. It connects your WooCommerce store to Google analytics and lets you track basic conversion metrics, such as how customers find your ecommerce shop and what pages they look at.

It does let you keep track of your best-selling items, how people get to them, and what makes them buy. If you want a very simple Google Analytics integration for WooCommerce that doesn’t have any bells and whistles, this official plugin is your best bet.

Site Kit by Google

Site Kit by Google

β›© Google 🚦 4.1 (553)
πŸ’° Free

Google’s official plugin for WordPress, Site Kit gives you information about how people find and use your site. Site Kit is a one-stop-shop for deploying, managing, and getting information from important Google tools that will help a website do well on the web. It puts authoritative, up-to-date information from a number of Google products right on the dashboard of WordPress, making it easy to find.

Jetpack

Jetpack

β›© Automattic 🚦 3.9 (1805)
πŸ’° Start from $4.94 / Year

You can add Google Analytics to your site if you already have a Premium or Jetpack Professional plan. With the site’s basic statistics, you can see what users do on your site in general. With the integration of avant-garde, you will have access to funnel relationships, visitors and visitors, and full user-specific rates on the site. Note that with these profiling plans, you will also be able to connect e-commerce events to Google Analytics’s more advanced features.

Frequently asked questions

What is a WooCommerce analytics plugin and how does it work?

A WooCommerce analytics plugin is a tool that helps online store owners track and analyze important data about their store’s performance. It typically integrates with the WooCommerce plugin for WordPress, allowing store owners to view important metrics such as sales revenue, conversion rates, and customer behavior directly from their WooCommerce dashboard. Some WooCommerce analytics plugins also offer additional features such as email tracking, customer segmentation, and abandoned cart recovery.

How can a WooCommerce analytics plugin help me improve my store's performance?

A WooCommerce analytics plugin can help you identify areas of your store that may be under-performing or where you have opportunities for improvement. For example, you might discover that a certain product is not converting well, or that you have a high rate of abandoned carts. By analyzing this data, you can make informed decisions about how to optimize your store and increase sales.

What types of data can a WooCommerce analytics plugin track?

A WooCommerce analytics plugin can track a wide range of data about your store’s performance, including sales revenue, conversion rates, customer demographics, product performance, and more. Some plugins may offer more advanced features such as customer segmentation, email tracking, and abandoned cart recovery.

Can I use a WooCommerce analytics plugin to track the performance of individual products?

Yes, many WooCommerce analytics plugins allow you to track the performance of individual products, including sales revenue, conversion rates, and customer demographics. This can be helpful for identifying which products are performing well and which may be underperforming, and for making informed decisions about which products to promote or discontinue.

Can I use a WooCommerce analytics plugin to track customer behavior?

Yes, some WooCommerce analytics plugins offer features that allow you to track customer behavior, such as how long they spend on your site, which pages they visit, and which products they view or purchase. This can be helpful for understanding your customers’ needs and preferences and for targeting your marketing efforts more effectively.

How do I choose the right WooCommerce analytics plugin for my store?

When choosing a WooCommerce analytics plugin, it’s important to consider your store’s specific needs and budget. Some things to consider include the types of data you want to track, any additional features you may need (such as abandoned cart recovery or customer segmentation), and the overall cost of the plugin. It can also be helpful to read reviews from other store owners who have used the plugin to get a sense of its reliability and effectiveness.

Are there any free WooCommerce analytics plugins available?

Yes, there are several free WooCommerce analytics plugins available. Some examples include Google Analytics for WooCommerce, WooCommerce Google Analytics Integration, and WooCommerce Dashboard. These plugins typically offer a range of basic analytics features, such as sales data and customer demographics, but may not have as many advanced features as paid plugins.

Are there any WooCommerce analytics plugins that offer email tracking and abandoned cart recovery?

Yes, some WooCommerce analytics plugins offer email tracking and abandoned cart recovery as additional features. These features can be helpful for understanding customer behavior and for recovering lost sales by targeting customers who have abandoned their carts with personalized emails or other incentives.

Can I customize the data that a WooCommerce analytics plugin tracks?

Yes, many WooCommerce analytics plugins allow you to customize the data that is tracked and displayed. This can be helpful for focusing on the metrics that are most important to your store and for ignoring data that is not relevant to your business.

We know that choosing the right WooCommerce plugin can be daunting. These are the best WooCommerce plugins we found during our research, and we honestly hope one of them is the right one for your store.

If you think there’s an excellent plugin or extension worthy of this list, drop an email to our team at [email protected](dot)com. Until then, happy growing!

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