Google is constantly changing its algorithms. Just because your website is ranking in the top 10 today doesn’t mean that it will maintain that position in the future. It’s essential to use live chat software to increase your website’s ranking.
A live chat is a type of customer service or customer engagement that is incredibly cost-effective. Live chat software is an incredibly beneficial tool for your business, but it also has the power to improve your search engine ranking.
Search ranking is a huge part of where businesses can place themselves in the industry, and it is vital for your bottom line. It is important to know what goes into increasing your search ranking so that you can be successful. This blog post will cover the various components of Search Ranking, and discuss how does live chat software improve search ranking.
Top 10 Google Ranking Factors
According to StatCounter in July 2022, Google is the most used search engine in the world with a market share of 91.43%. It has been dominating the search engine market for many years now. Google’s algorithm is the brain of Google Search. There is always something new to take into account when it comes to your website.
Google uses a variety of ranking factors to determine the amount of traffic that a website gets. The factors that Google considers in its ranking algorithms are called Ranking Signals. These signals are used to measure how relevant the content on a page is to the user’s search query, and how well-matched it is to what they’re looking for. The company has a long list of ranking factors that it uses to evaluate web pages and rank them accordingly.
The following are the top 10 ranking factors for Google:
- A Secure and Accessible Website
- Page loading speed
- Relevance of query to web page content
- Authoritativeness of webpage (E-A-T)
- Quality of webpage content
- User satisfaction with the webpage
- Number of backlinks from high-quality sites
- User experience on website (UX)
- Domain authority (DA or PA) of the site linking to the page
- Social signals
How can live chat software improve SEO?
The use of live chat software can significantly increase SEO. It can be used as a powerful customer service tool, increasing customer happiness and improving conversion rates at the same time. Also, live chat have an ultimate influence on SERPs since happy customers are more likely to recommend your company to others who may be contemplating doing business with you.
The following are the great ways to improve SEO by using a live chat solution:
1. Drive more traffic to your website
Customers are more likely to be satisfied with your company’s service if they receive prompt assistance through live chat software. When consumers know they can rely on your site for transparent help at every point of their customer journey, they are more likely to return in the future.
According to experts, companies waste 71% of internet leads due to poor communication. This figure implies that you can and should use every interaction and lead to growing your business.
Critical information such as customer contact information or product interest will always be present when screening live chat. Through these bits of information, Live chat will generate more leads, no matter how tiny they would be, and allow you to follow up with interested individuals or add connections to your future promotion lists.
2. Makes Your Website More User-Friendly
Placing a live chat button on your website in an easily accessible location makes it more user-friendly. Also, provide consumers with quick access to essential information.
You may also use information from live chat conversations to improve your FAQ pages, providing additional keyword chances. To boost your site’s relevancy, phrase your queries as search terms that visitors are likely to enter. Because a live chat conversation may be recorded and saved, your agents can always go back and read insightful customer reviews, complaints, and remarks about your product/service that they might have missed otherwise.
This unexpected feedback-gathering process can provide significant benefits if the data is correctly processed and performed.
Furthermore, having real-time data on hand is particularly valuable when following up with clients and the need to incorporate contextual interaction details from past interactions. This little effort allows your follow-up correspondence to be relevant and individualized, making clients feel heard (literally) and cherished by the business. Overall, live chat can provide tailored assistance to your website users on a large scale.
3. Enables Visitors to Self-Serve by Offering A Rich Knowledge Base
Live chat software can provide rapid access to your visitors’ issues (before they even ask them) in the form of quality, keyword-rich content and engaging blog posts.
This saves clients time and reduces the workload of your already overburdened customer service tram because they don’t have to repeatedly answer the same repetitious inquiries. But, how? Here’s a helpful idea to keep in mind.
Integrate your live chat with the appropriate terms in a natural (not forced) manner, then save it in the knowledge base. This can improve your website’s ranking now and in the future as the likelihood of your website being recognized by Google’s algorithm improves.
You can either include the FAQs within the live chat or create a separate page. You’re good to go as long as your content is authentic, keyword-rich, and updated.
4. Strengthens Customer Relationships
Since Live Chat interactions are documented, you can use them to go back and identify pertinent details to mention in your follow-up communication. This allows you to write a more extensive and personalized message. When a customer service representative recalls vital information from a conversation, it demonstrates that the agent was attentive during the chat and makes the customer feel appreciated.
Remember, 33% of proactive chats receive a response. Treating clients individually means that your company treats them as people, not as one of many with whom you deal on a daily basis. In short, a live chat platform benefits your organization by developing consumer interactions through more personal conversations.
5. Enhances the Customer Experience
Live chat software provide you comprehensive reports, conversion summaries, and complete transcripts for each client conversation. In the long term, these detailed transcripts and reports can be used for learning and better servicing your consumers’ demands, making the website more significant to a larger audience.
This data can also be utilized to establish a Frequently Questioned Questions page on your website or to incorporate the most frequently asked information on your website. This will provide a positive customer experience while also saving time for both the consumer and the customer support person.
What information do customers struggle to find on your site as it stands? What features do they find? What information does your current website make it difficult for customers to find? What features irritate them, and which do they want to see? Is your website lacking in particular products or services that were promised in your SERP result?
Fix all performance concerns and maximize overall relevancy, and your site will provide a better user experience.
6. Boosts Conversion Rates and Reduces Bounce Rates
Live chat can lower your website’s bounce rate and raise the average session duration by engaging your users on the website, which can increase sales, leads, positive conversion and revenue simultaneously.
Live chat is a convenient support option that allows visitors to acquire whatever assistance they require while allowing your agents to engage them with excellent service. Even if they don’t buy anything, you can contact them using their captured email address and reach them back with the promise of a discount.
The optimal and collaborative usage of SEO, CRO, and live chat can contribute to a flawless, quick, and acceptable customer experience, promote brand loyalty, drive repeat purchases, and increase conversion rates.
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When live chat can hurt your website SEO?
Live chat software is a great way to communicate with your website visitors. You can use it to answer their questions, provide them with information and help them find what they need on your website.
However, there are some things you should know about live chat software and how it can affect your website’s SEO.
Don’t Consider Live Chat as a Substitute of Helpful Content
The first thing to understand is that live chat software is not a substitute for content or helping documentation and tutorials. It’s important that you have other ways for people to find the information they need on your website with the help of a search engine.
If people don’t feel like they’re getting the information they need from the search engine results pages (SERP), then they might move to other sites. This will hurt your SEO because it means that Google won’t be able to find your website if someone searches for something that you used to have. This means that you have fewer visitors and lower traffic, which will affect your ranking on Google’s search results pages.
Check Website Loading Time
If your live chat software slows down your website then visitors might leave before they actually convert into customers. Most of the time ranking on search engine result pages (SERP) is also lowered when a website loads slowly. As an important ranking factor, Google considers page speed to be something that can influence a website’s position in the organic search results.
Before installing the live chat software, you can test the website’s page loading speed using GTmetrix or Google PageSpeed. Google PageSpeed is a free tool that helps developers and website owners evaluate website performance through several criteria. The page loading speed can be reduced by a few points, which is affordable and well worth the benefits live chats provide.
To avoid this problem, make sure that you optimize your live chat software so that it doesn’t slow down your website loading speed. You can do this by making sure that the live chat software you are using is compatible enough with your website. You should also make sure that the live chat software is not creating any loading time blockage issues.
You don’t have to settle for a website that loads slowly after installing a live chat solution and an engagement channel people don’t like. You can optimize your website for performance, making it load faster and work better using ThriveDesk.
What are the factors to consider before installing a live chat?
Live chat software is a great tool that can offer a multitude of benefits to your business. Before you install live chat software, it’s important to take a look at your business and think about what you need. Some businesses need live chat software that can handle a variety of different tasks, while others need live chat software that is designed for a specific task. Live chat software can be beneficial for any kind of business.
Live chat software can improve your search ranking. When you install live chat software, you are adding something new to your website. If you are installing live chat software from a reputable company like ThriveDesk, you can be sure that the software is optimized for search engine ranking. However, before you jump into a live chat software, it is important to carefully consider the factors below.
- Make sure that the live chat software is compatible with your website
- How much it will cost to install the live chat software
- Loading time difference before and after installing the live chat software
- Make sure that the software is mobile friendly since live chat software is more mobile-focused
- Decide what your goals are and what you want your live chat software to do
- Multi-channel live chat support and all messages in one place
- Lead capturing facilities to boost sales
- Migration facilities if you are currently using another software
- Third-party integration system
- Knowledge Base for better customer satisfaction
- Community space to reduce marketing costs
- Detail reporting and analytics to understand customer behavior
- Secured and smart
- Reduce support costs and increase customer satisfaction
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Let Us Help You To Improve Search Engine Ranking!
It is no secret that many people are using the internet to find information about products and services. If your company is not doing anything to engage with these potential customers, you are missing out on an opportunity.
Live chat software makes it easier for customers to find the information they need, which means they will spend more time on your site and be more likely to make a purchase. Live chat software can be a valuable tool for companies to use to improve their search ranking. It has been proven that websites with live chat on them rank higher on Google Search engine results pages.
It is not easy to find the best live chat software. In fact, it can be very difficult. There are many options, features, and solutions that make it difficult to find the right one for your business. ThriveDesk is the best live chat software that solves all these problems at once!