Shopify tracking apps are third-party tools that can be added to a Shopify store to track various metrics and analytics related to the store’s performance. These apps can provide valuable insights into customer behavior, sales trends, and inventory management. Some of the most common things that Shopify tracking apps do are track orders, track shipments, and track conversions.
These apps allow store owners to make data-driven decisions to optimize their stores’ performance and improve their bottom line. Many of these apps are free or at a low cost, making them accessible tools for businesses of all sizes.