Attached is PO 7781. Finance is cc’d, please invoice them.
Customer support software for B2B companies
B2B buyers expect B2C-grade experiences. Give every account fast, organized, SLA-backed support — with the context to treat key customers like the partners they are.
Works with Stripe · Paddle · GitHub · Slack
Powering support for growing teams
- 80%
- of B2B buyers expect a buying experience like B2C Salesforce
- 5–25×
- cheaper to retain an account than win a new one Harvard Business Review
- 88%
- of customers expect a self-service portal Microsoft
The challenge
What support looks like for B2B
01
Accounts have multiple contacts and threads
A single B2B customer means many stakeholders and overlapping conversations that are easy to lose track of.
02
SLAs and prioritization are non-negotiable
Business customers expect guaranteed response times, and key accounts can’t sit in a generic queue.
03
Context determines whether you keep the account
Without history and account data, agents repeat questions and erode trust with high-value customers.
How ThriveDesk helps
Support across the whole B2B journey
From the first pre-sale question to the next repeat order — one platform for every conversation a shopper has with your brand.
Neo AI agent Replies instantly · Team online
Do you offer net-30 terms and volume pricing for 200 units?
Neo is reading the trade terms…
Yes. Net-30 is open to approved businesses, and 200 units qualify for tier 2 pricing.
Tier 2 · 200+ units 12% off list · Net-30 terms
Owen from Sales joined the chat
Hi Greg, I’ll send a quote today. Which address do we invoice?
Write a message…
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Evaluate
Give business buyers a B2C-grade first impression
B2B buyers expect the experience they get as consumers. Fast, organized first responses — with live chat and AI from your docs — set the tone for a long account relationship.
- Live chat and AI for pre-sale questions
- Fast, organized first responses
- A buying experience that matches B2C
#4410 PO for the Q3 order Email 
Merged 2 emails from Acme Corp into one conversation
A Acme Corp Email
@Owen I’ve got this one. The invoice goes to finance only.
Thanks. PO 7781 is logged, and the invoice goes to your finance team today.
Onboard
Keep multi-contact accounts organized
A single B2B customer means many stakeholders and overlapping threads. Merge, split, assign, and private notes keep accounts tidy, and collision detection prevents double replies.
- Merge, split, and assign conversations
- Private notes and collision detection
- Account context in custom fields
#4458 Order integration is down Email
N Northstar Ltd Email
Our order sync stopped an hour ago. This blocks our warehouse.
Key account · Priority Urgent · SLA 1h
We’re on it. A webhook key expired. I’ve renewed it, and the queued orders are syncing now.
Support
Back every key account with SLAs
Business customers expect guaranteed response times, and key accounts can’t sit in a generic queue. Enforce SLAs, route by account automatically, and surface CRM context through the API.
- SLAs and priority routing for key accounts
- Custom fields to filter, route, and report
- API and webhooks sync CRM context
#4502 Adding two more warehouses Email 
B Brightline Co Email
Support has been great this year. We want to add two warehouses.
Expansion request. Loop in Sales before the renewal call.
Great news. Owen from Sales sends a quote for both sites this week.
Conversation shared with Sales · CRM updated
Expand
Make support the reason accounts stay
Context is what keeps the account — without history, agents erode trust with high-value customers. Full account context, self-service for business users, and consistent service protect renewals and expansion.
- Higher retention on high-value accounts
- Self-service for business customers
- Context that earns expansion
The outcome
Support that moves the numbers that matter
- SLA-backed
- response times for key accounts
- Organized
- multi-contact account conversations
- Higher
- retention on high-value accounts
Loved by founders
“ ThriveDesk is really easy to use while being super effective. I can say without a doubt that ThriveDesk is the best live chat software for small businesses. ”
“ The ThriveDesk team truly exceeded expectations with their exceptional work on integrating SureCart. Their dedication resulted in a powerful integration that surpassed all our requirements. ”
“ As our business and list of clients grew, user classification data became vital for us. We needed to serve our premium customers first to keep our business running. ”
“ At some point, we were paying top dollar yet not all our support requirements were being met. After some digging, we found ThriveDesk. ”
“ I love ThriveDesk so much. It’s easy to use and user friendly — the best choice for anyone who wants to modernize a classic support system and get live chat built in. ”
Muslims Day
“ The performance of ThriveDesk is very good, and it’s intuitive. I just tried the AI chatbot — add a few knowledge base articles and it’s answering mostly correctly. ”
Integrations
Connected to the tools you already use
Billing, orders, and account data sit beside every conversation — not three tabs away.
FAQ
B2B support questions, answered
Still curious? Start a free trial — every feature is included, no credit card required.
Can ThriveDesk enforce SLAs for business customers?
Yes — set response-time SLAs, with deadlines and escalations that route key accounts to the right team automatically.
How does it handle accounts with many contacts?
Merge, split, assign, and private notes keep overlapping threads from multiple stakeholders organized, and collision detection prevents double replies.
Can we store account-specific data?
Custom fields capture account, plan, and contract details you can filter, route, and report on.
Can it connect to our CRM or backend?
Webhooks and a REST API let you surface account context in the inbox and trigger your own systems when tickets change.
Does it offer self-service for business customers?
A knowledge base — public or private — gives business customers 24/7 answers, reducing routine tickets.
