{"id":36820,"date":"2025-03-17T07:29:28","date_gmt":"2025-03-17T04:29:28","guid":{"rendered":"https:\/\/www.thrivedesk.com\/?p=36820"},"modified":"2025-11-09T11:49:48","modified_gmt":"2025-11-09T08:49:48","slug":"customer-engagement-models","status":"publish","type":"post","link":"https:\/\/www.thrivedesk.com\/ja\/customer-engagement-models\/","title":{"rendered":"\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u57fa\u790e\uff1a\u7a2e\u985e\u3068\u9069\u7528\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b"},"content":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3068\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u7206\u767a\u7684\u306a\u5897\u52a0\u306b\u4f34\u3044\u3001\u4f01\u696d\u306f\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u529b\u306b\u307e\u3059\u307e\u3059\u6c17\u3065\u304d\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u5358\u306a\u308b\u30c8\u30ec\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u7e41\u6804\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u5fc3\u81d3\u90e8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u3001\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5f37\u5316\u3057\u3001\u53ce\u76ca\u306e\u6210\u9577\u3092\u4fc3\u9032\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u8a8d\u77e5\u304b\u3089\u652f\u6301\u307e\u3067\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u69d8\u3005\u306a\u6bb5\u968e\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u95a2\u4fc2\u3092\u518d\u5b9a\u7fa9\u3057\u3001\u5f71\u97ff\u529b\u306e\u3042\u308b\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u9069\u5207\u306a\u30e2\u30c7\u30eb\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5411\u4e0a\u3055\u305b\u3001\u3042\u3089\u3086\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u6709\u610f\u7fa9\u3067\u8a18\u61b6\u306b\u6b8b\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u91cd\u8981\u306a\u8981\u7d20\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u305d\u306e\u7a2e\u985e\u3001\u9069\u7528\u65b9\u6cd5\u3001\u305d\u3057\u3066\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u63a2\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u304c\u5b9f\u793e\u4f1a\u3067\u3069\u306e\u3088\u3046\u306b\u6709\u52b9\u6027\u3092\u767a\u63ee\u3057\u305f\u304b\u3092\u793a\u3059\u6210\u529f\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u60c5\u71b1\u3092\u559a\u8d77\u3057\u3001\u5fe0\u8aa0\u5fc3\u3092\u80b2\u3080\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b\u65c5\u306b\u4e57\u308a\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>\u76ee\u6b21<\/h4><nav><ul><li><a href=\"#definition-of-customer-engagement-models\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u5b9a\u7fa9<\/a><\/li><li><a href=\"#importance-of-customer-engagement-models\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u91cd\u8981\u6027<\/a><ul><li><a href=\"#improving-customer-retention\">\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a<\/a><\/li><li><a href=\"#enhancing-customer-experiences\">\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/a><\/li><li><a href=\"#driving-revenue-growth\">\u53ce\u76ca\u6210\u9577\u306e\u4fc3\u9032<\/a><\/li><\/ul><\/li><li><a href=\"#stages-of-customer-engagement\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6bb5\u968e<\/a><ul><li><a href=\"#awareness\">\u610f\u8b58<\/a><\/li><li><a href=\"#consideration\">\u8003\u616e<\/a><\/li><li><a href=\"#conversion\">\u5909\u63db<\/a><\/li><li><a href=\"#retention\">\u4fdd\u6301<\/a><\/li><li><a href=\"#advocacy\">\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc<\/a><\/li><\/ul><\/li><li><a href=\"#types-of-customer-engagement-models\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u7a2e\u985e<\/a><ul><li><a href=\"#high-touch-engagement-model\">\u30cf\u30a4\u30bf\u30c3\u30c1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb<\/a><\/li><li><a href=\"#low-touch-engagement-model\">\u30ed\u30fc\u30bf\u30c3\u30c1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb<\/a><\/li><li><a href=\"#hybrid-engagement-model\">\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb<\/a><\/li><li><a href=\"#automated-retention-methods\">\u81ea\u52d5\u4fdd\u6301\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#best-practices-for-selecting-engagement-models\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u9078\u629e\u306b\u95a2\u3059\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><ul><li><a href=\"#assessing-business-needs\">\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306e\u8a55\u4fa1<\/a><\/li><li><a href=\"#understanding-customer-preferences\">\u9867\u5ba2\u306e\u597d\u307f\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li><a href=\"#aligning-model-with-customer-journey\">\u9867\u5ba2\u4f53\u9a13\u306b\u5408\u308f\u305b\u305f\u30e2\u30c7\u30eb\u306e\u8abf\u6574<\/a><\/li><\/ul><\/li><li><a href=\"#successful-case-studies\">\u6210\u529f\u4e8b\u4f8b<\/a><ul><li><a href=\"#case-study-1-brand-a\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a31\uff1a\u30d6\u30e9\u30f3\u30c9A<\/a><\/li><li><a href=\"#case-study-2-brand-b\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a32\uff1a\u30d6\u30e9\u30f3\u30c9B<\/a><\/li><li><a href=\"#case-study-3-brand-c\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a33\uff1a\u30d6\u30e9\u30f3\u30c9C<\/a><\/li><\/ul><\/li><li><a href=\"#optimizing-customer-engagement-strategies\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306e\u6700\u9069\u5316<\/a><ul><li><a href=\"#leveraging-technology\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528<\/a><\/li><li><a href=\"#continuous-improvement\">\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition-of-customer-engagement-models\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u5b9a\u7fa9<\/h2>\n\n\n\n<p>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u306f\u3001\u6700\u521d\u306e\u88fd\u54c1\u306e\u767a\u898b\u304b\u3089\u5fe0\u5b9f\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u307e\u3067\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u4f01\u696d\u304c\u9867\u5ba2\u3068\u3084\u308a\u3068\u308a\u3059\u308b\u65b9\u6cd5\u3092\u30ac\u30a4\u30c9\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u52d5\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306e\u57fa\u76e4\u3067\u3042\u308a\u3001\u4f01\u696d\u304c\u5f37\u529b\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306f\u3001\u500b\u3005\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3001\u597d\u307f\u3001\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u30e2\u30c7\u30eb\u3092\u901a\u3058\u3066\u80b2\u6210\u3055\u308c\u305f\u71b1\u5fc3\u306a\u9867\u5ba2\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u5909\u308f\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u3068\u53ce\u76ca\u6027\u306b\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u304c\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3068\u3069\u306e\u3088\u3046\u306b\u9023\u643a\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u30b9\u30c6\u30fc\u30b8<\/th><th>\u76ee\u7684<\/th><\/tr><tr><td>\u767a\u898b<\/td><td>\u6700\u521d\u306e\u4ea4\u6d41\u3068\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6<\/td><\/tr><tr><td>\u8003\u616e<\/td><td>\u597d\u307f\u306b\u57fa\u3065\u3044\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td><\/tr><tr><td>\u8cfc\u5165<\/td><td>\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3067\u8ca9\u58f2\u3092\u6210\u7acb\u3055\u305b\u308b<\/td><\/tr><tr><td>\u8cfc\u5165\u5f8c<\/td><td>\u7d99\u7d9a\u7684\u306a\u4ea4\u6d41\u306b\u3088\u308b\u5fe0\u8aa0\u5fc3\u306e\u69cb\u7bc9<\/td><\/tr><tr><td>\u5fe0\u8aa0\u5fc3<\/td><td>\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u3092\u652f\u6301\u8005\u306b\u5909\u3048\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6bb5\u968e\u3092\u901a\u3057\u3066\u3001\u4f01\u696d\u306f\u9867\u5ba2\u56fa\u6709\u306e\u30cb\u30fc\u30ba\u306b\u52b9\u679c\u7684\u306b\u5bfe\u5fdc\u3057\u3001\u3042\u3089\u3086\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30dd\u30a4\u30f3\u30c8\u3067\u6709\u610f\u7fa9\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5805\u7262\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306f\u3001\u9ad8\u4fa1\u5024\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u3067\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u307f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-customer-engagement-models\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u4eca\u65e5\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u3092\u7406\u89e3\u3057\u3066\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u3068\u306e\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u3001\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u3080\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30cf\u30a4\u30bf\u30c3\u30c1\u3001\u30ed\u30fc\u30bf\u30c3\u30c1\u3001\u30ce\u30fc\u30bf\u30c3\u30c1\u3092\u554f\u308f\u305a\u3001\u591a\u69d8\u306a\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u30ab\u30b9\u30bf\u30e0\u6226\u7565\u3092\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u3001\u4f01\u696d\u304c\u5e38\u306b\u6700\u5148\u7aef\u3092\u884c\u304f\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u9069\u5207\u306b\u5b9f\u884c\u3055\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3092\u6e80\u305f\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3092\u8d85\u3048\u308b\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u5358\u7d14\u306a\u53d6\u5f15\u3092\u5909\u9769\u7684\u306a\u4f53\u9a13\u3078\u3068\u5909\u8c8c\u3055\u305b\u3001\u9867\u5ba2\u3092\u71b1\u5fc3\u306a\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u3078\u3068\u5c0e\u304d\u3001\u80af\u5b9a\u7684\u306a\u53e3\u30b3\u30df\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306e\u5f37\u307f\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u6709\u610f\u7fa9\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u500b\u3005\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u3084\u308a\u53d6\u308a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u5b9a\u671f\u7684\u304b\u3064\u6226\u7565\u7684\u306a\u3084\u308a\u3068\u308a\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6d1e\u5bdf\u3068\u7a4d\u6975\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u306b\u57fa\u3065\u304d\u3001\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u80b2\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u306f\u3001\u52b9\u679c\u7684\u306b\u5b9f\u884c\u3055\u308c\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u904b\u55b6\u306e\u7cbe\u795e\u305d\u306e\u3082\u306e\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u512a\u308c\u305f\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4e00\u8cab\u3057\u3066\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"improving-customer-retention\">\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u6539\u5584\u4e2d <a href=\"https:\/\/www.thrivedesk.com\/ja\/customer-retention-management-systems\/\" data-type=\"link\" data-id=\"https:\/\/www.thrivedesk.com\/customer-retention-management-systems\/\">\u9867\u5ba2\u7dad\u6301<\/a> \u5f37\u529b\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u57fa\u76e4\u3068\u306a\u308b\u306e\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u3059\u3002\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u307f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306e\u52b9\u679c\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3001\u89e3\u7d04\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2\u3092\u901a\u3058\u3066\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u7279\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08CSM\uff09\u304c\u63a8\u9032\u3059\u308b\u30cf\u30a4\u30bf\u30c3\u30c1\u578b\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306f\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u88fd\u54c1\u3092\u7d99\u7d9a\u7684\u306b\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u96e2\u308c\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u6700\u7d42\u7684\u306b\u3001\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u9867\u5ba2\u306e\u671f\u5f85\u3092\u6e80\u305f\u3059\u3060\u3051\u3067\u306a\u304f\u305d\u308c\u3092\u4e0a\u56de\u308b\u3001\u4e00\u8cab\u3057\u305f\u4fa1\u5024\u4e3b\u5c0e\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enhancing-customer-experiences\">\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u771f\u9ac4\u3067\u3059\u3002\u4e00\u8cab\u6027\u306e\u3042\u308b\u697d\u3057\u3044\u3084\u308a\u53d6\u308a\u306b\u3088\u3063\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5fe0\u8aa0\u5fc3\u3092\u7dad\u6301\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u5b9f\u969b\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u308f\u305a\u304b5%\u5411\u4e0a\u3055\u305b\u308b\u3060\u3051\u3067\u3001\u5229\u76ca\u306f25%\u304b\u308995%\u306b\u5897\u52a0\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u8a08\u308a\u77e5\u308c\u306a\u3044\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7dbf\u5bc6\u306b\u69cb\u7bc9\u3055\u308c\u305f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306f\u3001\u3053\u3046\u3057\u305f\u6709\u610f\u7fa9\u306a\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3078\u306e\u8fc5\u901f\u306a\u5bfe\u5fdc\u304b\u3089\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3084\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u78ba\u4fdd\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u80af\u5b9a\u7684\u306a\u8a8d\u8b58\u3092\u5f37\u5316\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u901a\u3057\u3066\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u5f37\u56fa\u306a\u95a2\u4fc2\u304c\u69cb\u7bc9\u3055\u308c\u3001\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306f\u3001\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u3092\u30d6\u30e9\u30f3\u30c9\u30d5\u30a1\u30f3\u3078\u3068\u8ee2\u63db\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"driving-revenue-growth\">\u53ce\u76ca\u6210\u9577\u306e\u4fc3\u9032<\/h3>\n\n\n\n<p>\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u7a76\u6975\u306e\u76ee\u6a19\u306f\u53ce\u76ca\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u9867\u5ba2\u3053\u305d\u304c\u3053\u306e\u76ee\u6a19\u9054\u6210\u306e\u8981\u3067\u3059\u3002\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u3092\u884c\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6a5f\u4f1a\u306b\u3082\u7a4d\u6975\u7684\u306b\u53cd\u5fdc\u3057\u3001\u4f01\u696d\u306e\u53ce\u76ca\u6e90\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>Amazon \u306e\u4f8b\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002Amazon \u306e\u53ce\u76ca\u306e 35% \u306f\u63a8\u5968\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u6226\u7565\u7684\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u53ce\u76ca\u5275\u51fa\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5b9f\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001AARRR\u30e2\u30c7\u30eb\uff08\u9867\u5ba2\u7372\u5f97\u3001\u6d3b\u6027\u5316\u3001\u7dad\u6301\u3001\u7d39\u4ecb\u3001\u53ce\u76ca\u306e\u982d\u6587\u5b57\uff09\u306f\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306e\u91cd\u8981\u306a\u6bb5\u968e\u3068\u3057\u3066\u53ce\u76ca\u5275\u51fa\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u3092\u52b9\u679c\u7684\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u5f53\u305f\u308a\u53ce\u76ca\u306e\u9855\u8457\u306a\u5411\u4e0a\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e 92% \u304c\u5f93\u6765\u306e\u5e83\u544a\u3088\u308a\u3082\u53cb\u4eba\u3084\u5bb6\u65cf\u304b\u3089\u306e\u63a8\u85a6\u3092\u4fe1\u983c\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u7d39\u4ecb\u3092\u5968\u52b1\u3059\u308b\u3053\u3068\u3082\u3082\u3046 1 \u3064\u306e\u5f37\u529b\u306a\u6226\u8853\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306b\u5b9f\u884c\u3055\u308c\u305f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u306f\u3001\u53ce\u76ca\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7e41\u6804\u3057\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u672a\u6765\u306e\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stages-of-customer-engagement\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6bb5\u968e<\/h2>\n\n\n\n<p>\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6bb5\u968e\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u3088\u308a\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u80b2\u307f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u306e\u6700\u521d\u306e\u304d\u3063\u304b\u3051\u304b\u3089\u5fe0\u5b9f\u306a\u652f\u6301\u8005\u306e\u80b2\u6210\u307e\u3067\u3001\u5404\u6bb5\u968e\u306f\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3042\u3089\u3086\u308b\u3084\u308a\u53d6\u308a\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u304c\u9577\u671f\u7684\u306a\u6210\u529f\u3078\u306e\u8db3\u304c\u304b\u308a\u3068\u306a\u308b\u3001\u60c5\u71b1\u7684\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4e16\u754c\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"awareness\">\u610f\u8b58<\/h3>\n\n\n\n<p>\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u8a8d\u77e5\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u7b2c\u4e00\u5370\u8c61\u3092\u4e0e\u3048\u308b\u6bb5\u968e\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u3042\u308b\u3044\u306f\u9b45\u529b\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u901a\u3057\u3066\u3001\u5076\u7136\u305d\u306e\u4f01\u696d\u306b\u51fa\u4f1a\u3046\u77ac\u9593\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u521d\u671f\u6bb5\u968e\u3067\u306f\u3001\u95a2\u5fc3\u3092\u96c6\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u76ee\u6a19\u3067\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30ea\u30fc\u30c1\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3068\u3044\u3063\u305f\u4e3b\u8981\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306f\u3001\u3053\u308c\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6709\u52b9\u6027\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u547c\u3076\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u60c5\u5831\u30ea\u30bd\u30fc\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u8a18\u61b6\u306b\u6b8b\u308b\u7b2c\u4e00\u5370\u8c61\u3092\u4e0e\u3048\u3001\u5c06\u6765\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consideration\">\u8003\u616e<\/h3>\n\n\n\n<p>\u691c\u8a0e\u6bb5\u968e\u3067\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u771f\u5263\u306b\u9078\u629e\u80a2\u3092\u8a55\u4fa1\u3057\u3001\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3068\u3042\u306a\u305f\u306e\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u6bb5\u968e\u306f\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3092\u56f3\u308b\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3068\u5f15\u304d\u63db\u3048\u306b\u3001\u6709\u76ca\u306a\u30ea\u30bd\u30fc\u30b9\u3084\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3068\u3044\u3063\u305f\u4fa1\u5024\u3092\u4e8b\u524d\u306b\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30ec\u30d3\u30e5\u30fc\u3084\u63a8\u85a6\u6587\u3068\u3044\u3063\u305f\u793e\u4f1a\u7684\u8a3c\u660e\u306f\u3001\u4fe1\u983c\u6027\u3092\u5927\u5e45\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u61f8\u5ff5\u306b\u5bfe\u51e6\u3057\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u512a\u5148\u7684\u306a\u9078\u629e\u80a2\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u3053\u3067\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u306e\u7a2e\u304c\u8494\u304b\u308c\u3001\u8cb4\u91cd\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u6210\u9577\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conversion\">\u5909\u63db<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6bb5\u968e\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 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class=\"wp-block-heading\" id=\"types-of-customer-engagement-models\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u7a2e\u985e<\/h2>\n\n\n\n<p>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u3068\u306e\u3088\u308a\u5f37\u56fa\u306a\u95a2\u4fc2\u306e\u69cb\u7bc9\u3092\u76ee\u6307\u3059\u3042\u3089\u3086\u308b\u6210\u529f\u7d44\u7e54\u306e\u57fa\u76e4\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u901a\u3058\u3066\u6c38\u7d9a\u7684\u306a\u5fe0\u8aa0\u5fc3\u3068\u6e80\u8db3\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u4f01\u696d\u304c\u9867\u5ba2\u3068\u3069\u306e\u3088\u3046\u306b\u3084\u308a\u3068\u308a\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3 \u30ec\u30d9\u30eb\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u3001\u30cf\u30a4\u30bf\u30c3\u30c1\u3001\u30ed\u30fc\u30bf\u30c3\u30c1\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e 3 \u3064\u306e\u4e3b\u306a\u30bf\u30a4\u30d7\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u306f\u3001\u305d\u308c\u305e\u308c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u72ec\u81ea\u306e\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u4f01\u696d\u304c\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u5e83\u5927\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u3068\u306e\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u3084\u308a\u3068\u308a\u3092\u6c42\u3081\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3068\u512a\u308c\u305f\u9867\u5ba2\u7dad\u6301\u7387\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30e2\u30c7\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"high-touch-engagement-model\">\u30cf\u30a4\u30bf\u30c3\u30c1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<p>\u30cf\u30a4\u30bf\u30c3\u30c1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5bfe\u5fdc\u304c\u6700\u512a\u5148\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9ad8\u4fa1\u5024\u9867\u5ba2\u3084\u9ad8\u984d\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u308f\u308b\u9867\u5ba2\u3092\u5bfe\u8c61\u3068\u3057\u3066\u304a\u308a\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08CSM\uff09\u304c\u3001\u96c6\u4e2d\u7684\u306a\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p> 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<\/p>\n\n\n\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u5f37\u529b\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u80b2\u3080\u305f\u3081\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u30b5\u30fc\u30d3\u30b9\u3084 SaaS (Software as a Service) \u306a\u3069\u306e\u9577\u671f\u7dad\u6301\u304c\u91cd\u8981\u306a\u696d\u754c\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"low-touch-engagement-model\">\u30ed\u30fc\u30bf\u30c3\u30c1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<p>\u30ed\u30fc\u30bf\u30c3\u30c1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306f\u3001\u52b9\u7387\u6027\u3068\u62e1\u5f35\u6027\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002FAQ\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3001\u81ea\u52d5\u30e1\u30fc\u30eb\u3068\u3044\u3063\u305f\u81ea\u52d5\u5316\u3084\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u30ea\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u500b\u3005\u306e\u3084\u308a\u53d6\u308a\u3054\u3068\u306b\u500b\u5225\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u5fc5\u8981\u3068\u305b\u305a\u306b\u3001\u5927\u898f\u6a21\u306a\u9867\u5ba2\u57fa\u76e4\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3068\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308a\u3001\u7c21\u5358\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u9867\u5ba2\u304c\u81ea\u529b\u3067\u88fd\u54c1\u3092\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u30b5\u30fc\u30d3\u30b9\u30b3\u30b9\u30c8\u304c\u524a\u6e1b\u3055\u308c\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5f35\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u3068\u306e\u7dca\u5bc6\u306a\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3059\u308b\u6a5f\u4f1a\u304c\u5236\u9650\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30ac\u30a4\u30c9\u3084\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u306a\u3069\u306e\u9069\u5207\u306b\u8a2d\u8a08\u3055\u308c\u305f\u81ea\u52d5\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u5e45\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6e80\u8db3\u5ea6\u3092\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hybrid-engagement-model\">\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<p>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u306f\u3001\u591a\u69d8\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3001\u30cf\u30a4\u30bf\u30c3\u30c1\u6226\u7565\u3068\u30ed\u30fc\u30bf\u30c3\u30c1\u6226\u7565\u306e\u5b8c\u74a7\u306a\u7d44\u307f\u5408\u308f\u305b\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u9867\u5ba2\u3092\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u4ed6\u306e\u9867\u5ba2\u306b\u306f\u81ea\u52d5\u5316\u3055\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u30d0\u30e9\u30f3\u30b9\u306e\u3068\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u7ba1\u7406\u3092\u6700\u9069\u5316\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u65b9\u6cd5\u306e\u304a\u304b\u3052\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092 20% \u5411\u4e0a\u3055\u305b\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u9ad8\u4fa1\u5024\u9867\u5ba2\u306f\u5c02\u4efb\u306eCSM\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u3089\u308c\u308b\u4e00\u65b9\u3001\u5c0f\u898f\u6a21\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u306b\u306f\u81ea\u52d5\u5316\u3055\u308c\u305f\u30d7\u30ed\u30bb\u30b9\u304c\u5bfe\u5fdc\u3057\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u591a\u69d8\u306a\u88fd\u54c1\u3084\u9867\u5ba2\u57fa\u76e4\u3092\u6301\u3064SaaS\u4f01\u696d\u306b\u3068\u3063\u3066\u7279\u306b\u6709\u5229\u3067\u3042\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automated-retention-methods\">\u81ea\u52d5\u4fdd\u6301\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u306e\u4e16\u754c\u3067\u306f\u3001\u81ea\u52d5\u4fdd\u6301\u30e1\u30bd\u30c3\u30c9\u306b\u3088\u308a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30c7\u30fc\u30bf\u5206\u6790\u304c\u6700\u524d\u7dda\u306b\u767b\u5834\u3057\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7a4d\u6975\u7684\u306b\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30a2\u30d7\u30ea\u5185\u901a\u77e5\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306a\u3069\u306e\u81ea\u52d5\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u9ad8\u3081\u3001\u5f93\u6765\u306e\u65b9\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u304c 119% \u5897\u52a0\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u4e0d\u6e80\u3084\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306e\u5146\u5019\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3001\u9867\u5ba2\u7dad\u6301\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u89e3\u7d04\u7387\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u7279\u306b\u6709\u76ca\u3067\u3042\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u3078\u306e\u6295\u8cc7\u3068\u624b\u4f5c\u696d\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u306a\u304c\u3089\u3001\u5927\u898f\u6a21\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u81ea\u52d5\u5316\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5831\u916c\u3068\u66f4\u65b0\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u6210\u529f\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-selecting-engagement-models\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u9078\u629e\u306b\u95a2\u3059\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\n\n\n<p>\u6d3b\u6c17\u306b\u6e80\u3061\u305f\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306f\u3001\u5091\u4f5c\u3092\u5275\u308a\u51fa\u3059\u3053\u3068\u306b\u4f3c\u3066\u3044\u307e\u3059\u3002\u6d1e\u5bdf\u529b\u3001\u6226\u7565\u3001\u305d\u3057\u3066\u5e38\u306b\u5909\u5316\u3059\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u3078\u306e\u6df1\u3044\u7406\u89e3\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8a73\u3057\u304f\u8abf\u67fb\u3057\u3001\u4e3b\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6226\u7565\u7684\u306b\u76ee\u6a19\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u696d\u754c\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u6709\u610f\u7fa9\u306a\u3084\u308a\u53d6\u308a\u3092\u4fc3\u9032\u3059\u308b\u80fd\u529b\u306b\u512a\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u3088\u308a\u5f37\u529b\u3067\u6709\u76ca\u306a\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\u305f\u3081\u306e\u3001\u3053\u306e\u523a\u6fc0\u7684\u306a\u65c5\u3092\u5c0e\u304f\u91cd\u8981\u306a\u624b\u9806\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assessing-business-needs\">\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306e\u8a55\u4fa1<\/h3>\n\n\n\n<p>\u6210\u529f\u3059\u308b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u790e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u7dbf\u5bc6\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306f\u3001\u5358\u306b\u76ee\u5148\u306e\u3084\u308a\u53d6\u308a\u3092\u6700\u9069\u5316\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6301\u7d9a\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u6e80\u8db3\u5ea6\u306e\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u7dad\u6301\u7387\u3092\u308f\u305a\u304b5%\u5411\u4e0a\u3055\u305b\u308b\u3060\u3051\u3067\u3001\u5229\u76ca\u306f\u6700\u592795%\u3082\u9a5a\u7570\u7684\u306b\u5897\u52a0\u3057\u307e\u3059\u3002\u3053\u308c\u3053\u305d\u304c\u6226\u7565\u7684\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9b54\u6cd5\u3067\u3059\uff01<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc (CSM) \u3092\u30e2\u30c7\u30eb\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u4fe1\u983c\u3092\u80b2\u307f\u3001\u9867\u5ba2\u3092\u71b1\u5fc3\u306a\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u306b\u5909\u3048\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p> \u3055\u3089\u306b\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u5834\u5408\u3001\u4fdd\u6301\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u304c\u52b9\u7387\u7684\u306b\u6e80\u305f\u3055\u308c\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u89e3\u653e\u3055\u308c\u3001\u9ad8\u54c1\u8cea\u306e\u3084\u308a\u53d6\u308a\u304c\u7dad\u6301\u3055\u308c\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u6a19\u6e96\u5316\u3055\u308c\u305f\u30e2\u30c7\u30eb\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3068\u9867\u5ba2\u306e\u671f\u5f85\u304c\u4e00\u81f4\u3057\u3001\u5168\u54e1\u304c\u9867\u5ba2\u6e80\u8db3\u306b\u3064\u3044\u3066\u540c\u3058\u8003\u3048\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understanding-customer-preferences\">\u9867\u5ba2\u306e\u597d\u307f\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<p>\u9078\u629e\u80a2\u304c\u6ea2\u308c\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u9ad8\u54c1\u8cea\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u3078\u306e\u9ec4\u91d1\u306e\u9375\u3067\u3059\u3002\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u304a\u5ba2\u69d8\u306f\u3001\u5358\u306a\u308b\u500b\u4eba\u8cfc\u5165\u8005\u3067\u306f\u306a\u304f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5fe0\u5b9f\u306a\u30e1\u30f3\u30d0\u30fc\u3078\u3068\u6210\u9577\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u9ad8\u3044\u6e80\u8db3\u5ea6\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3078\u3068\u5c0e\u304d\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3057\u3066\u97ff\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304b\u3089\u306e\u80af\u5b9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u6d17\u7df4\u3055\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3078\u306e\u9053\u3092\u7167\u3089\u3059\u706f\u53f0\u3067\u3059\u3002\u305d\u308c\u306f\u307e\u3055\u306b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3055\u305b\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3092\u8d85\u3048\u3001\u4f55\u5ea6\u3082\u623b\u3063\u3066\u304d\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u8a18\u61b6\u306b\u6b8b\u308b\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u793a\u3059\u9752\u5199\u771f\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aligning-model-with-customer-journey\">\u9867\u5ba2\u4f53\u9a13\u306b\u5408\u308f\u305b\u305f\u30e2\u30c7\u30eb\u306e\u8abf\u6574<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306f\u3001\u3044\u308f\u3070\u82b8\u8853\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u30e2\u30c7\u30eb\u306f\u3001\u8a8d\u77e5\u304b\u3089\u652f\u6301\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8a73\u7d30\u306b\u63cf\u304d\u51fa\u3059\u30de\u30c3\u30d7\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u8a8d\u77e5\u3001\u691c\u8a0e\u3001\u8a55\u4fa1\u3001\u8cfc\u5165\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u4f7f\u7528\u3001\u7dad\u6301\u3001\u652f\u6301\u306e\u5404\u6bb5\u968e\u3092\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u4f1a\u304c\u8c4a\u5bcc\u306b\u3042\u308b\u500b\u5225\u306e\u30ad\u30e3\u30f3\u30d0\u30b9\u3068\u3057\u3066\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002 <\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u5de7\u307f\u306b\u5c0e\u304d\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u79fb\u884c\u3068\u3088\u308a\u8c4a\u304b\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u9867\u5ba2\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u304c\u6700\u3082\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u6b63\u78ba\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u8abf\u6574\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u6226\u7565\u304c\u654f\u611f\u306b\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6642\u3084\u305d\u308c\u4ee5\u964d\u3082\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30cd\u30c3\u30c8 \u30d7\u30ed\u30e2\u30fc\u30bf\u30fc \u30b9\u30b3\u30a2 (NPS) \u3084\u71b1\u5fc3\u306a\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306a\u3069\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e1\u30c8\u30ea\u30c3\u30af\u306f\u3001\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u3092\u7cbe\u67fb\u3057\u3066\u6539\u826f\u3057\u3001\u5404\u30b8\u30e3\u30fc\u30cb\u30fc\u6bb5\u968e\u3067\u305d\u306e\u6709\u52b9\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30ec\u30f3\u30ba\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3084\u308a\u53d6\u308a\u306e\u305f\u3081\u306e\u5805\u7262\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u3068\u306e\u5f37\u529b\u3067\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u307f\u3001\u5e02\u5834\u3067\u6bd4\u985e\u306e\u306a\u3044\u6210\u529f\u306e\u571f\u53f0\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"successful-case-studies\">\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<p>\u4eca\u65e5\u306e\u71be\u70c8\u306a\u7af6\u4e89\u304c\u7e70\u308a\u5e83\u3052\u3089\u308c\u308b\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u6210\u529f\u3059\u308b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306f\u3001\u7e41\u6804\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u751f\u547d\u7dda\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u3057\u3070\u3057\u3070\u30d6\u30e9\u30f3\u30c9\u306e\u71b1\u70c8\u306a\u652f\u6301\u8005\u3078\u3068\u5909\u8c8c\u3057\u3001\u53e3\u30b3\u30df\u3092\u901a\u3058\u3066\u71b1\u5fc3\u306b\u88fd\u54c1\u3092\u5ba3\u4f1d\u3057\u307e\u3059\u3002\u3053\u306e\u73fe\u8c61\u306f\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3059\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u3001\u5404\u696d\u754c\u306e\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3055\u308c\u3066\u304a\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3068\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9 \u30ea\u30bd\u30fc\u30b9\u306e\u529b\u3092\u6d3b\u7528\u3057\u3066\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30cf\u30a4\u30bf\u30c3\u30c1\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u52b9\u7387\u7684\u306a\u30ed\u30fc\u30bf\u30c3\u30c1\u81ea\u52d5\u5316\u3001\u6226\u7565\u7684\u306a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ed\u30fc\u30c1\u306a\u3069\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3092\u4e0a\u56de\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"case-study-1-brand-a\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a31\uff1a\u30d6\u30e9\u30f3\u30c9A<\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9A\u306f\u3001\u6df1\u304f\u610f\u7fa9\u6df1\u3044\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u305f\u3081\u306e\u5805\u7262\u306a\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u540c\u793e\u306e\u6226\u7565\u306f\u3001\u8cfc\u5165\u5f8c\u306b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08CSM\uff09\u306e\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u7528\u3057\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u30cf\u30a4\u30bf\u30c3\u30c1\u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306e\u6bb5\u968e\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9A\u304c\u5909\u5316\u3059\u308b\u9867\u5ba2\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u8cb4\u91cd\u306a\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9A\u306f\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u3080\u3060\u3051\u3067\u306a\u304f\u3001\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u3092\u751f\u307f\u51fa\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u3078\u3068\u5909\u5316\u3055\u305b\u3001\u597d\u610f\u7684\u306a\u53e3\u30b3\u30df\u3092\u5e83\u3081\u3001\u30d6\u30e9\u30f3\u30c9 A \u306e\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"case-study-2-brand-b\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a32\uff1a\u30d6\u30e9\u30f3\u30c9B<\/h3>\n\n\n\n<p>SaaS \u5206\u91ce\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9 B \u306f\u3001\u52b9\u679c\u7684\u306b\u5b9f\u884c\u3055\u308c\u305f\u30ed\u30fc\u30bf\u30c3\u30c1\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e2\u30c7\u30eb\u304c\u53ce\u76ca\u6210\u9577\u3068\u9867\u5ba2\u7dad\u6301\u7387\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u62e1\u5f35\u6027\u3092\u91cd\u8996\u3057\u3066\u8a2d\u8a08\u3055\u308c\u305f\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u6d3b\u7528\u3057\u3001\u5e83\u7bc4\u306a\u9867\u5ba2\u57fa\u76e4\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7ba1\u7406\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u5206\u6790\u3068\u3001\u4eba\u7684\u4ecb\u5165\u3092\u5fc5\u8981\u3068\u305b\u305a\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u542b\u307e\u308c\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u80b2\u6210\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u76f8\u307e\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9 B \u306f\u30b5\u30fc\u30d3\u30b9\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u6c38\u7d9a\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u9069\u5fdc\u6027\u306b\u3088\u308a\u3001\u53ce\u76ca\u6027\u304c\u5411\u4e0a\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u624b\u52d5\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3066\u3082\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u9b45\u529b\u7684\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"case-study-3-brand-c\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a33\uff1a\u30d6\u30e9\u30f3\u30c9C<\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9C\u306f\u3001\u30cf\u30a4\u30bf\u30c3\u30c1\u30e1\u30bd\u30c3\u30c9\u306b\u3088\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30dd\u30fc\u30c8\u3068\u30ed\u30fc\u30bf\u30c3\u30c1\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u308b\u52b9\u7387\u6027\u3092\u878d\u5408\u3055\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb\u306e\u5a01\u529b\u3092\u4f53\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u5c02\u4efb\u306e\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u306b\u52a0\u3048\u3001FAQ\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306a\u3069\u306e\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9C\u306f\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3057\u3066\u5f37\u56fa\u3067\u6709\u610f\u7fa9\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002 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transform casual buyers into passionate advocates. It&#8217;s not merely a trend\u2014it&#8217;s the heartbeat of every thriving business. Understanding these models is crucial, as they offer frameworks that can significantly improve customer retention, enhance experiences, and drive revenue growth. As brands embrace various stages of customer engagement\u2014from awareness to advocacy\u2014they are redefining relationships and establishing impactful connections. The right model can elevate a customer\u2019s journey, making every interaction meaningful and memorable. This article will delve into the essential elements of customer engagement models, exploring their types, applications, and best practices. We will [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":39666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts\/36820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/comments?post=36820"}],"version-history":[{"count":1,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts\/36820\/revisions"}],"predecessor-version":[{"id":39667,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts\/36820\/revisions\/39667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/media\/39666"}],"wp:attachment":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/media?parent=36820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/categories?post=36820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/tags?post=36820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}