{"id":36395,"date":"2024-12-13T11:00:00","date_gmt":"2024-12-13T08:00:00","guid":{"rendered":"https:\/\/www.thrivedesk.com\/?p=36395"},"modified":"2024-12-10T09:47:06","modified_gmt":"2024-12-10T06:47:06","slug":"why-customer-retention-matters-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.thrivedesk.com\/ja\/why-customer-retention-matters-in-ecommerce\/","title":{"rendered":"E\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u7dad\u6301\u306e\u91cd\u8981\u6027\uff1a\u91cd\u8981\u306a\u6d1e\u5bdf\u3068\u6226\u7565"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3088\u308a\u3082\u91cd\u8981\u306a\u5834\u5408\u304c\u591a\u3044\u3002\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u308f\u305a\u304b5%\u5411\u4e0a\u3055\u305b\u308b\u3060\u3051\u3067\u3001\u5229\u76ca\u309225%\u304b\u308995%\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u5370\u8c61\u7684\u306a\u7d71\u8a08\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u696d\u754c\u306b\u304a\u3044\u3066\u9867\u5ba2\u7dad\u6301\u304c\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u6539\u3081\u3066\u793a\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u4f4e\u3044\u3002\u4f01\u696d\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u8cc7\u3059\u308b\u3053\u3068\u306e\u4fa1\u5024\u3092\u8a8d\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u7dad\u6301\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6d1e\u5bdf\u3068\u5b9f\u8df5\u7684\u306a\u6226\u7565\u3092\u63a2\u3063\u3066\u3044\u304d\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79c1\u305f\u3061\u3068\u4e00\u7dd2\u306b\u3001\u3042\u306a\u305f\u306ee\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3092\u767a\u898b\u3057\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u6b21<\/h2><nav><ul><li><a href=\"#the-importance-of-customer-retention-in-ecommerce\">E\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u7dad\u6301\u306e\u91cd\u8981\u6027<\/a><ul><li><a href=\"#cost-efficiency-of-retaining-existing-customers\">\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c<\/a><\/li><li><a href=\"#comparison-of-acquisition-versus-retention-costs\">\u7372\u5f97\u30b3\u30b9\u30c8\u3068\u7dad\u6301\u30b3\u30b9\u30c8\u306e\u6bd4\u8f03<\/a><\/li><\/ul><\/li><li><a href=\"#key-metrics-for-measuring-customer-retention\">\u9867\u5ba2\u7dad\u6301\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u6307\u6a19<\/a><ul><li><a href=\"#customer-retention-rate\">\u9867\u5ba2\u7dad\u6301\u7387<\/a><\/li><li><a href=\"#churn-rate\">\u89e3\u7d04\u7387<\/a><\/li><li><a href=\"#customer-lifetime-value-clv\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#effective-strategies-for-enhancing-customer-retention\">\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565<\/a><ul><li><a href=\"#creating-loyalty-programs\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210<\/a><\/li><li><a href=\"#personalizing-customer-experiences\">\u9867\u5ba2\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/a><\/li><li><a href=\"#maintaining-exceptional-customer-service\">\u5353\u8d8a\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u7dad\u6301\u3059\u308b<\/a><\/li><li><a href=\"#utilizing-email-and-sms-marketing\">\u30e1\u30fc\u30eb\u3068SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li><li><a href=\"#the-role-of-feedback-in-retention\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5b9a\u7740\u306b\u679c\u305f\u3059\u5f79\u5272<\/a><ul><li><a href=\"#implementing-feedback-loops\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306e\u5b9f\u88c5<\/a><\/li><li><a href=\"#surveys-and-customer-insights\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3068\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/li><li><a href=\"#adjusting-offerings-based-on-preferences\">\u597d\u307f\u306b\u57fa\u3065\u3044\u3066\u63d0\u4f9b\u5185\u5bb9\u3092\u8abf\u6574\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#building-lasting-relationships-with-customers\">\u9867\u5ba2\u3068\u306e\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f<\/a><ul><li><a href=\"#engaging-customers-post-purchase\">\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/li><li><a href=\"#encouraging-repeat-business\">\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3059\u308b<\/a><\/li><li><a href=\"#fostering-brand-community\">\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u80b2\u6210<\/a><\/li><\/ul><\/li><li><a href=\"#analyzing-the-impact-of-customer-retention\">\u9867\u5ba2\u7dad\u6301\u306e\u5f71\u97ff\u3092\u5206\u6790\u3059\u308b<\/a><ul><li><a href=\"#measuring-long-term-profitability\">\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u3092\u6e2c\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#tracking-customer-engagement\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8ffd\u8de1<\/a><\/li><li><a href=\"#assessing-brand-loyalty\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u8a55\u4fa1<\/a><\/li><\/ul><\/li><li><a href=\"#conclusion\">\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-customer-retention-in-ecommerce\">E\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u7dad\u6301\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u306fe\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u304c\u5b9a\u7740\u3059\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u306f\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u5f37\u5316\u3055\u308c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cost-efficiency-of-retaining-existing-customers\">\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u304c\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u305b\u3093\u3002\u6700\u5927\u30676\u5206\u306e1\u306e\u30b3\u30b9\u30c8\u3067\u6e08\u307f\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u7387\u30925%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u306f25%\u4ee5\u4e0a\u5897\u52a0\u3057\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u5f97\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u5897\u52a0\u3057\u307e\u305b\u3093\u3002\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u8cfc\u5165\u3054\u3068\u306b\u652f\u51fa\u984d\u304c\u5897\u3048\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5f37\u529b\u306a\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"comparison-of-acquisition-versus-retention-costs\">\u7372\u5f97\u30b3\u30b9\u30c8\u3068\u7dad\u6301\u30b3\u30b9\u30c8\u306e\u6bd4\u8f03<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306f2013\u5e74\u4ee5\u964d222%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306f\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u6226\u7565\u3067\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u309295%\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u304c\u4f4e\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u5fc5\u8981\u6027\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u308b\u3002\u9867\u5ba2\u7dad\u6301\u6307\u6a19\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u8a73\u7d30\u306a\u5206\u6790\u3092\u5fc5\u8981\u3068\u3059\u308b\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u6226\u7565<\/th><th>\u8cbb\u7528\u5bfe\u52b9\u679c<\/th><th>\u5229\u76ca\u3078\u306e\u5f71\u97ff<\/th><\/tr><tr><td>\u9867\u5ba2\u7dad\u6301<\/td><td>\u3088\u308a\u9ad8\u3044<\/td><td>25%-95%\u5897\u52a0<\/td><\/tr><tr><td>\u9867\u5ba2\u7372\u5f97<\/td><td>\u3088\u308a\u4f4e\u3044<\/td><td>\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u8ca0\u62c5\u304c\u304b\u304b\u308b<\/td><\/tr><tr><td>\u6982\u8981\uff1a\u5b9a\u7740\u7387<\/td><td>\u3088\u308a\u53ce\u76ca\u6027\u304c\u9ad8\u3044<\/td><td>\u3088\u308a\u5927\u304d\u306a\u9577\u671f\u7684\u306a\u5f71\u97ff<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6570\u5024\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u6210\u529f\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u6642\u9593\u3092\u304b\u3051\u3066\u6226\u7565\u3092\u5206\u6790\u3057\u3001\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u5fe0\u5b9f\u3067\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u57fa\u76e4\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-metrics-for-measuring-customer-retention\">\u9867\u5ba2\u7dad\u6301\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u6307\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3b\u8981\u306a\u6307\u6a19\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u6e80\u8db3\u5ea6\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8ffd\u8de1\u3059\u3079\u304d\u91cd\u8981\u306a\u6307\u6a19\u3092\u3044\u304f\u3064\u304b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-retention-rate\">\u9867\u5ba2\u7dad\u6301\u7387<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7387\u306f\u91cd\u8981\u306aKPI\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u9867\u5ba2\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u7387\u304c5%\u5411\u4e0a\u3059\u308c\u3070\u3001\u5229\u76ca\u306f25%\u5897\u52a0\u3057\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306e6\u5206\u306e1\u3067\u6e08\u3080\u3002e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3088\u308a\u3082\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3092\u512a\u5148\u3059\u3079\u304d\u3060\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"churn-rate\">\u89e3\u7d04\u7387<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u306f\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u5931\u308f\u308c\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u89e3\u7d04\u7387\u304c\u4f4e\u3044\u307b\u3069\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u89e3\u7d04\u7387\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u96e2\u8131\u7387\u3092\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u96e2\u8131\u7387\u3092\u3067\u304d\u308b\u9650\u308a\u4f4e\u304f\u6291\u3048\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-lifetime-value-clv\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CLV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u53ce\u76ca\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002CLV\u304c\u9ad8\u3044\u307b\u3069\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u304f\u3001\u652f\u51fa\u984d\u3082\u591a\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002CLV\u306f\u3001\u5e73\u5747\u8ca9\u58f2\u984d\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u56de\u6570\u3001\u9867\u5ba2\u7dad\u6301\u671f\u9593\u3092\u7528\u3044\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5065\u5168\u306a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u6295\u8cc7\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"effective-strategies-for-enhancing-customer-retention\">\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u7dad\u6301\u306f\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u306e\u5897\u52a0\u3068\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u7387\u304c\u308f\u305a\u304b5%\u5411\u4e0a\u3059\u308b\u3060\u3051\u3067\u3001\u5229\u76ca\u304c25%\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u304c\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creating-loyalty-programs\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u306b\u7279\u5178\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3068\u6bb5\u968e\u7684\u306a\u5831\u916c\u5236\u5ea6\u306f\u3001\u9867\u5ba2\u5e30\u5c5e\u610f\u8b58\u3092\u9ad8\u3081\u307e\u3059\u3002\u30b2\u30fc\u30e0\u5316\u306b\u3088\u3063\u3066\u3001\u30d7\u30ed\u30bb\u30b9\u306f\u3088\u308a\u9b45\u529b\u7684\u3067\u7af6\u4e89\u7684\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30e0\u30fc\u30ba\u306a\u7279\u5178\u4ea4\u63db\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u306e\u7279\u5178\u3078\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u500b\u5225\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9867\u5ba2\u7dad\u6301\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"personalizing-customer-experiences\">\u9867\u5ba2\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u7d048%\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u309220%\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3084\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u597d\u3080\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"maintaining-exceptional-customer-service\">\u5353\u8d8a\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u7dad\u6301\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5353\u8d8a\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9867\u5ba2\u3092\u5fe0\u5b9f\u306a\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u3078\u3068\u5909\u3048\u307e\u3059\u3002\u554f\u984c\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u5f37\u56fa\u306a\u9867\u5ba2\u95a2\u4fc2\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9867\u5ba2\u7dad\u6301\u6226\u7565\u5168\u4f53\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u4fe1\u983c\u3067\u304d\u308b\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u304c\u80b2\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u4fe1\u983c\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3068\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"utilizing-email-and-sms-marketing\">\u30e1\u30fc\u30eb\u3068SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5e38\u306b\u610f\u8b58\u3057\u3066\u3082\u3089\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u9867\u5ba2\u306eE\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u8a87\u308a\u3001\u958b\u5c01\u7387\u306f98%\u306b\u9054\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u9867\u5ba2\u306eSMS\u30e1\u30c3\u30bb\u30fc\u30b8\u3078\u306e\u53d7\u5bb9\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u9867\u5ba2\u7dad\u6301\u306e\u53d6\u308a\u7d44\u307f\u3092\u52b9\u679c\u7684\u306b\u5f37\u5316\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8868\uff1a\u9867\u5ba2\u7dad\u6301\u7387\u304c\u5229\u76ca\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u5b9a\u7740\u7387\u306e\u5411\u4e0a<\/th><th>\u5229\u76ca\u5897\u52a0<\/th><\/tr><tr><td>5%<\/td><td>25%+<\/td><\/tr><tr><td>10%<\/td><td>50%+<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-role-of-feedback-in-retention\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5b9a\u7740\u306b\u679c\u305f\u3059\u5f79\u5272<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u6d1e\u5bdf\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u5927\u5e45\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u306f\u6700\u7d42\u7684\u306b\u3001\u9577\u671f\u7684\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"implementing-feedback-loops\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306e\u5b9f\u88c5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306f\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u610f\u898b\u3092\u53ce\u96c6\u3057\u3001\u61f8\u5ff5\u4e8b\u9805\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3078\u306e\u5831\u916c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u53c2\u52a0\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surveys-and-customer-insights\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3068\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306b\u304a\u3051\u308b\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u9867\u5ba2\u306e\u8a8d\u8b58\u306e\u5909\u5316\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u4ea4\u6d41\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u4fc3\u3057\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u53c2\u52a0\u3092\u4fc3\u3059\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u3001\u56de\u7b54\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3002\u7d99\u7d9a\u7684\u306a\u5bfe\u8a71\u306f\u3001\u6539\u5584\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u4fc3\u9032\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adjusting-offerings-based-on-preferences\">\u597d\u307f\u306b\u57fa\u3065\u3044\u3066\u63d0\u4f9b\u5185\u5bb9\u3092\u8abf\u6574\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u76f4\u63a5\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u305f\u3081\u306b\u559c\u3093\u3067\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8cfc\u5165\u5c65\u6b74\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u3001\u52b9\u679c\u7684\u306a\u5546\u54c1\u63a8\u5968\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u9867\u5ba2\u518d\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u9867\u5ba2\u306e\u55dc\u597d\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u518d\u69cb\u7bc9\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u6226\u7565<\/th><th>\u5229\u70b9<\/th><\/tr><tr><td>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7<\/td><td>\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b<\/td><\/tr><tr><td>\u8abf\u67fb<\/td><td>\u6539\u5584\u3059\u3079\u304d\u9818\u57df\u3092\u7279\u5b9a\u3059\u308b<\/td><\/tr><tr><td>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9<\/td><td>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"building-lasting-relationships-with-customers\">\u9867\u5ba2\u3068\u306e\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u6210\u529f\u306e\u57fa\u76e4\u3067\u3059\u3002\u5fe0\u5b9f\u306a\u9867\u5ba2\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3068\u53ce\u76ca\u3092\u81ea\u7136\u306b\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u7dad\u6301\u7387\u304c5%\u5411\u4e0a\u3059\u308c\u3070\u300125%\u4ee5\u4e0a\u306e\u5229\u76ca\u5897\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u9867\u5ba2\u652f\u51fa\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u8a08\u308a\u77e5\u308c\u306a\u3044\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engaging-customers-post-purchase\">\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u5f8c\u3082\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u9014\u5207\u308c\u307e\u305b\u3093\u3002\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u6226\u7565\u306b\u306f\u3001\u6e29\u304b\u3044\u611f\u8b1d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u5f79\u7acb\u3064\u88fd\u54c1\u60c5\u5831\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u9867\u5ba2\u306e\u8a18\u61b6\u306b\u7559\u3081\u3066\u304a\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30cb\u30fc\u30ba\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8cfc\u5165\u5f8c\u306e\u6226\u7565\u3092\u7dbf\u5bc6\u306b\u7df4\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"encouraging-repeat-business\">\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7387\u306e\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\uff08RPR\uff09\u306f\u3001\u88fd\u54c1\u304c\u9867\u5ba2\u306e\u671f\u5f85\u306b\u3069\u308c\u3060\u3051\u5fdc\u3048\u3066\u3044\u308b\u304b\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u81ea\u52d5\u88dc\u5145\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u518d\u8cfc\u5165\u3092\u5bb9\u6613\u306b\u3057\u3001\u983b\u7e41\u306a\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3059\u3002\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u6226\u7565\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fostering-brand-community\">\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u80b2\u6210<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u71b1\u5fc3\u306a\u652f\u6301\u8005\u306f\u3001\u591a\u984d\u306e\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u5353\u8d8a\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3092\u5927\u5e45\u306b\u9ad8\u3081\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u3092\u901a\u3058\u3066\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u304c\u6df1\u307e\u308a\u307e\u3059\u3002SMS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u500b\u5225\u306e\u63d0\u6848\u3068\u3044\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u7d46\u3092\u3088\u308a\u5f37\u56fa\u306a\u3082\u306e\u306b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u4e3b\u8981\u6226\u7565<\/th><th>\u30a4\u30f3\u30d1\u30af\u30c8<\/th><\/tr><tr><td>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/td><td>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a<\/td><\/tr><tr><td>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u304a\u3059\u3059\u3081<\/td><td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/td><\/tr><tr><td>\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a<\/td><\/tr><tr><td>\u5353\u8d8a\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9<\/td><td>\u9867\u5ba2\u4f53\u9a13\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyzing-the-impact-of-customer-retention\">\u9867\u5ba2\u7dad\u6301\u306e\u5f71\u97ff\u3092\u5206\u6790\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7387\u306f\u53ce\u76ca\u3068\u5229\u76ca\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u7387\u304c25%\u4e0a\u6607\u3059\u308c\u3070\u3001\u53ce\u76ca\u306f\u98db\u8e8d\u7684\u306b\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001HomeWorx\u306f\u96c6\u4e2d\u7684\u306a\u53d6\u308a\u7d44\u307f\u306b\u3088\u3063\u3066\u58f2\u4e0a\u309211\u500d\u306b\u4f38\u3070\u3057\u307e\u3057\u305f\u3002\u5fe0\u5b9f\u306a\u9867\u5ba2\u306f\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u3001\u4ed6\u306e\u4eba\u306b\u3082\u7d39\u4ecb\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30b5\u30a4\u30af\u30eb\u304c\u9577\u671f\u7684\u306a\u6210\u9577\u3068\u597d\u610f\u7684\u306a\u53e3\u30b3\u30df\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"measuring-long-term-profitability\">\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u306f\u3001\u5229\u76ca\u5897\u52a0\u3092\u901a\u3058\u3066\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u7387\u304c5%\u4e0a\u6607\u3059\u308b\u3068\u3001\u5229\u76ca\u306f25%\u4ee5\u4e0a\u5897\u52a0\u3057\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3088\u308a\u30826\uff5e7\u500d\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u96e2\u8131\u7387\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u5c06\u6765\u306e\u8ca1\u52d9\u52d5\u5411\u3092\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u95a2\u4fc2\u306e\u91cd\u8981\u6027\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tracking-customer-engagement\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8ffd\u8de1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u8cfc\u5165\u7387\u306a\u3069\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u5e73\u5747\u7684\u306a\u518d\u8cfc\u5165\u306f\u3001\u521d\u56de\u6ce8\u6587\u304b\u3089\u7d0445\u65e5\u5f8c\u306b\u767a\u751f\u3057\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u4f8b\u3048\u3070\u500b\u5225\u306eSMS\u9001\u4fe1\u306a\u3069\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002Peel\u3084LoyaltyLion\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u8ffd\u8de1\u3092\u52b9\u7387\u5316\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30c6\u30b9\u30c8\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assessing-brand-loyalty\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u8a55\u4fa1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7387\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u53ce\u76ca\u6027\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u306f\u3001\u6700\u5927\u306795%\u306e\u53ce\u76ca\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u591a\u304f\u306e\u304a\u91d1\u3092\u4f7f\u3046\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u53e3\u30b3\u30df\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6307\u6a19\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u5e38\u306b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u3082\u306e\u3068\u306a\u308b\u3088\u3046\u7dad\u6301\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u70b9\u3092\u307e\u3068\u3081\u305f\u7c21\u5358\u306a\u8868\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u6307\u6a19\uff0f\u6226\u7565<\/th><th>\u5f71\u97ff\u306e\u8aac\u660e<\/th><\/tr><tr><td>\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a<\/td><td>25%\u306e\u9867\u5ba2\u7dad\u6301\u306f\u3001\u53ce\u76ca\u306e\u98db\u8e8d\u7684\u306a\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u3002.<\/td><\/tr><tr><td>\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027<\/td><td>5%\u306e\u4fdd\u6301\u7387\u5411\u4e0a\u306b\u3088\u308a\u3001\u5229\u76ca\u304c25%\u4ee5\u4e0a\u5897\u52a0\u3002.<\/td><\/tr><tr><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/td><td>\u8cb7\u3044\u623b\u3057\u306f\u901a\u5e38\u3001\u7d0445\u65e5\u5f8c\u306b\u884c\u308f\u308c\u307e\u3059\u3002.<\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8a55\u4fa1<\/td><td>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u53ce\u76ca\u304c\u6700\u592795%\u5897\u52a0\u3057\u307e\u3059\u3002.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u7d50\u8ad6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u8ad6\u3068\u3057\u3066\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u7dad\u6301\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u3088\u308a\u3082\u4f4e\u304f\u6291\u3048\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u7dad\u6301\u7387\u30925%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u309225%\u5897\u52a0\u3055\u305b\u300195%\u307e\u3067\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u306f\u3001\u5fc5\u305a\u5831\u308f\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306a\u6226\u7565\u3068\u3057\u3066\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5272\u5f15\u30b3\u30fc\u30c9\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Retaining customers is often more vital than acquiring new ones. Studies reveal that increasing retention rates by just 5% can boost profits by 25% to 95%. This impressive statistic underscores the undeniable importance of customer retention in the ecommerce landscape. Retaining an existing customer costs significantly less than attracting a new one. Businesses need to recognize the value of investing resources into nurturing relationships with their current customers. This article delves into the significance of customer retention in ecommerce. We will explore key insights and practical strategies to enhance retention efforts. Join us as we uncover valuable techniques that can help your ecommerce business thrive. The Importance of Customer Retention [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":36397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts\/36395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/comments?post=36395"}],"version-history":[{"count":0,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts\/36395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/media\/36397"}],"wp:attachment":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/media?parent=36395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/categories?post=36395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/tags?post=36395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}