{"id":36036,"date":"2024-11-20T16:54:29","date_gmt":"2024-11-20T13:54:29","guid":{"rendered":"https:\/\/www.thrivedesk.com\/?p=36036"},"modified":"2024-11-20T23:56:34","modified_gmt":"2024-11-20T20:56:34","slug":"customer-retention-management-systems","status":"publish","type":"post","link":"https:\/\/www.thrivedesk.com\/ja\/customer-retention-management-systems\/","title":{"rendered":"\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\uff1a\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u529b\u3092\u63a2\u308b"},"content":{"rendered":"<p 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class=\"wp-block-heading\" id=\"h3-how-does-a-customer-retention-management-system-work-\"><a><\/a>\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u9867\u5ba2\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8a95\u751f\u65e5\u5272\u5f15\u3092\u81ea\u52d5\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9069\u5207\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-choosing-the-right-customer-retention-management-system\"><a><\/a>\u9069\u5207\u306a\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u629e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u9069\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u57fa\u76e4\u306e\u898f\u6a21\u3001\u696d\u754c\u3001\u9867\u5ba2\u7dad\u6301\u76ee\u6a19\u306a\u3069\u3092\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002\u5c0f\u898f\u6a21\u4f01\u696d\u306b\u9069\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u3082\u3042\u308c\u3070\u3001\u5927\u4f01\u696d\u306b\u9069\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u3082\u3042\u308a\u307e\u3059\u3002\u65e2\u5b58\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306e\u7d71\u5408\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30cb\u30fc\u30ba\u3068\u9078\u629e\u80a2\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6210\u9577\u3092\u652f\u3048\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002SaaS\u3001e\u30b3\u30de\u30fc\u30b9\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u754c\u5411\u3051\u306b\u306f\u3001ThriveDesk\u304c\u9867\u5ba2\u7dad\u6301\u7387\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u30bb\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h2-key-features-of-retention-management-systems\"><a><\/a>\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u4e3b\u306a\u7279\u5fb4<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-2f901118-f365-4c2c-8bc7-7ec7ae413303.jpg\" alt=\"\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u4e3b\u306a\u7279\u5fb4\" class=\"wp-image-36040\" title=\"\" srcset=\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-2f901118-f365-4c2c-8bc7-7ec7ae413303.jpg 1024w, https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-2f901118-f365-4c2c-8bc7-7ec7ae413303-768x432.jpg 768w, https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-2f901118-f365-4c2c-8bc7-7ec7ae413303-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u4e3b\u8981\u6a5f\u80fd\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5408\u81f4\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u629e\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306f\u3001\u5f37\u56fa\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fff1ca\"><strong>\u7121\u6599\u30c4\u30fc\u30eb<\/strong><br>SaaS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u306f\u5927\u5909\u3067\u3059\u304c\u3001\u5f0a\u793e\u306f\u305d\u308c\u3092\u7c21\u5358\u306b\u3057\u307e\u3057\u305f <a href=\"https:\/\/www.thrivedesk.com\/ja\/tools\/marketing-budget-calculator\/\" data-type=\"page\" data-id=\"35999\">SaaS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u8a08\u7b97\u30c4\u30fc\u30eb<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-customer-segmentation-and-targeting\"><a><\/a>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p 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id=\"h3-personalized-communication-and-automation\"><a><\/a>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u81ea\u52d5\u5316<\/h3>\n\n\n\n<p 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class=\"wp-block-heading\" id=\"h3-performance-monitoring-and-analytics\"><a><\/a>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76e3\u8996\u3068\u5206\u6790<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306a\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306f\u3001\u9032\u6357\u72b6\u6cc1\u306e\u8ffd\u8de1\u3068\u6210\u679c\u306e\u6e2c\u5b9a\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u9ad8\u5ea6\u306a\u5206\u6790\u30c4\u30fc\u30eb\u3068\u30ec\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u306f\u3001\u89e3\u7d04\u7387\u3084\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u306e\u6700\u9069\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-integrations-with-existing-systems\"><a><\/a>\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3084\u30e1\u30fc\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306e\u65e2\u5b58\u306e\u30d3\u30b8\u30cd\u30b9\u30c4\u30fc\u30eb\u3068\u306e\u7d71\u5408\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30c7\u30fc\u30bf\u306e\u4e00\u8cab\u6027\u304c\u78ba\u4fdd\u3055\u308c\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7d71\u5408\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-implementation-strategies\"><a><\/a>\u5b9f\u65bd\u6226\u7565<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306b\u306f\u3001\u7dbf\u5bc6\u306a\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002\u660e\u78ba\u306a\u6226\u7565\u306a\u3069\u3001\u5f37\u56fa\u306a\u57fa\u76e4\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u73fe\u5728\u306e\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u3092\u8a55\u4fa1\u3057\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u76db\u308a\u8fbc\u3093\u3060\u69cb\u9020\u5316\u3055\u308c\u305f\u8a08\u753b\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-phase-1-assessment-and-planning\"><a><\/a>\u30d5\u30a7\u30fc\u30ba1\uff1a\u8a55\u4fa1\u3068\u8a08\u753b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u306e\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u306e\u5fb9\u5e95\u7684\u306a\u8a55\u4fa1\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u89e3\u7d04\u7387\u3092\u628a\u63e1\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u306b\u304a\u3051\u308b\u6469\u64e6\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u660e\u78ba\u306a\u9867\u5ba2\u7dad\u6301\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u3001\u7684\u3092\u7d5e\u3063\u305f\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-phase-2-system-selection-and-integration\"><a><\/a>\u30d5\u30a7\u30fc\u30ba2\uff1a\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u5b9a\u3068\u7d71\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5408\u81f4\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u57fa\u76e4\u306e\u898f\u6a21\u3084\u7d71\u5408\u30cb\u30fc\u30ba\u3092\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002CRM\u306a\u3069\u306e\u65e2\u5b58\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30b7\u30b9\u30c6\u30e0\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u7d71\u4e00\u3055\u308c\u305f\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3057\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-phase-3-data-migration-and-system-configuration\"><a><\/a>\u30d5\u30a7\u30fc\u30ba3\uff1a\u30c7\u30fc\u30bf\u79fb\u884c\u3068\u30b7\u30b9\u30c6\u30e0\u69cb\u6210<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u79fb\u884c\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u8ee2\u9001\u4e2d\u306e\u30c7\u30fc\u30bf\u7cbe\u5ea6\u3092\u78ba\u4fdd\u3057\u3001\u30c7\u30fc\u30bf\u4fdd\u6301\u76ee\u6a19\u306b\u57fa\u3065\u3044\u3066\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306b\u3088\u308a\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u9069\u5408\u3057\u3001\u30c7\u30fc\u30bf\u4fdd\u6301\u306e\u53d6\u308a\u7d44\u307f\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-phase-4-training-and-launch\"><a><\/a>\u30d5\u30a7\u30fc\u30ba4\uff1a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u30ed\u30fc\u30f3\u30c1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b7\u30b9\u30c6\u30e0\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u30c1\u30fc\u30e0\u3092\u8a13\u7df4\u3057\u307e\u3059\u3002\u5305\u62ec\u7684\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u8cc7\u6599\u3092\u63d0\u4f9b\u3057\u3001 <a href=\"https:\/\/www.thrivedesk.com\/ja\/live-chat-support\/\">\u30b5\u30dd\u30fc\u30c8<\/a>. \u30b7\u30b9\u30c6\u30e0\u3092\u8d77\u52d5\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u306a\u304c\u3089\u3001\u6700\u9069\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u5f37\u5316\u3055\u308c\u3001\u89e3\u7d04\u7387\u304c\u4f4e\u6e1b\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-46f74454-2d55-47d9-85cf-11f155850846.jpg\" alt=\"\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3068\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u306b\u304a\u3051\u308b\u305d\u306e\u91cd\u8981\u6027\" class=\"wp-image-36039\" title=\"\" srcset=\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-46f74454-2d55-47d9-85cf-11f155850846.jpg 1024w, https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-46f74454-2d55-47d9-85cf-11f155850846-768x432.jpg 768w, https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-46f74454-2d55-47d9-85cf-11f155850846-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u529b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30cb\u30fc\u30ba\u3092\u4e88\u6e2c\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u9069\u5207\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3053\u306e\u53ef\u80fd\u6027\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u9867\u5ba2\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u3069\u306e\u3088\u3046\u306b\u660e\u3089\u304b\u306b\u3059\u308b\u306e\u304b\u3001\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-understanding-your-customers-through-data\"><a><\/a>\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\u3001\u8cfc\u5165\u5c65\u6b74\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5229\u7528\u72b6\u6cc1\u3068\u3044\u3063\u305f\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u306f\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3084\u55dc\u597d\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-using-data-to-drive-retention-strategies\"><a><\/a>\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u63a8\u9032\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u3001\u96e2\u8131\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3059\u308b\u983b\u5ea6\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u305d\u306e\u7406\u7531\u3092\u8abf\u67fb\u3057\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u306e\u7c21\u7d20\u5316\u306a\u3069\u306e\u5bfe\u7b56\u3092\u8b1b\u3058\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u96e2\u8131\u7387\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u4e3b\u8981\u306a\u6307\u6a19\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-key-metrics-for-customer-retention\"><a><\/a>\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u4e3b\u8981\u6307\u6a19<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3001\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5b9a\u91cf\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u96e2\u8131\u7387\uff1a<\/strong>&nbsp;\u96e2\u8131\u3059\u308b\u9867\u5ba2\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u5272\u5408\u304c\u4f4e\u3044\u307b\u3069\u3001\u9867\u5ba2\u7dad\u6301\u7387\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLTV\uff09\uff1a<\/strong>&nbsp;\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u4e88\u60f3\u7dcf\u53ce\u76ca\u3092\u8868\u3057\u307e\u3059\u3002CLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u76ee\u6a19\u3067\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\uff1a<\/strong>&nbsp;\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u5272\u5408\u304c\u9ad8\u3044\u307b\u3069\u3001\u9867\u5ba2\u7dad\u6301\u6226\u7565\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT\uff09\u30b9\u30b3\u30a2\uff1a<\/strong>&nbsp;\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u9ad8\u5f97\u70b9\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ThriveDesk\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u57fa\u76e4\u3068\u9867\u5ba2\u7dad\u6301\u306e\u53d6\u308a\u7d44\u307f\u72b6\u6cc1\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3068\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u81ea\u52d5\u5316\u3068\u7d71\u5408\u306e\u5f79\u5272\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h2-automation-and-integration\"><a><\/a>\u81ea\u52d5\u5316\u3068\u7d71\u5408<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-16172784-4545-4890-ad80-8e8eed71d918.jpg\" alt=\"\u9867\u5ba2\u7dad\u6301\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316\u3068\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\" class=\"wp-image-36038\" title=\"\" srcset=\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-16172784-4545-4890-ad80-8e8eed71d918.jpg 1024w, https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-16172784-4545-4890-ad80-8e8eed71d918-768x432.jpg 768w, https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2024\/11\/ai-image-16172784-4545-4890-ad80-8e8eed71d918-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-automating-key-retention-processes\"><a><\/a>\u9375\u4fdd\u7ba1\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u9867\u5ba2\u7dad\u6301\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316\u306f\u3001\u52b9\u7387\u6027\u3092\u5411\u4e0a\u3055\u305b\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u5bfe\u5fdc\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u6a5f\u80fd\u3059\u308b\u3001\u9069\u5207\u306b\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3055\u308c\u305f\u6a5f\u68b0\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a<\/strong>&nbsp;\u9867\u5ba2\u306e\u884c\u52d5\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u3066\u3001\u81ea\u52d5\u30e1\u30fc\u30eb\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u5546\u54c1\u306e\u304a\u3059\u3059\u3081\u3001\u307e\u305f\u306f\u30aa\u30d5\u30a1\u30fc\u3092\u914d\u4fe1\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\uff1a<\/strong>&nbsp;\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u901a\u77e5\u3067\u65b0\u88fd\u54c1\u3084\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u544a\u77e5\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u8fc5\u901f\u306a\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u7ba1\u7406\uff1a<\/strong>&nbsp;\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u3084\u4f1a\u54e1\u3078\u306e\u7279\u5178\u901a\u77e5\u3068\u3044\u3063\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30bf\u30b9\u30af\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7ba1\u7406\u304c\u7c21\u7d20\u5316\u3055\u308c\u3001\u4f1a\u54e1\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\uff1a<\/strong>&nbsp;\u81ea\u52d5\u5316\u3055\u308c\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306f\u7d99\u7d9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u6539\u5584\u70b9\u306e\u7279\u5b9a\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3078\u306e\u5bfe\u5fdc\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u52b9\u7387\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u5f97\u308b\u306b\u306f\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-integrating-for-a-seamless-workflow\"><a><\/a>\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u5b9f\u73fe\u3059\u308b\u7d71\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u30d3\u30b8\u30cd\u30b9\u30c4\u30fc\u30eb\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30ed\u3092\u89e3\u6d88\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM\u9023\u643a\uff1a<\/strong>&nbsp;\u8ca9\u58f2\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u7406\u89e3\u3092\u6df1\u3081\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff1a<\/strong>&nbsp;\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u53ef\u80fd\u306b\u3057\u3001\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u9b45\u529b\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u78ba\u5b9f\u306b\u5c4a\u3051\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>E\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff1a<\/strong>&nbsp;\u8cfc\u5165\u5c65\u6b74\u3084\u55dc\u597d\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u5206\u6790\u30c4\u30fc\u30eb\uff1a<\/strong>&nbsp;\u884c\u52d5\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306e\u305f\u3081\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306f\u6210\u9577\u3092\u652f\u63f4\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002\u6210\u529f\u306e\u6e2c\u5b9a\u3068\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-measuring-success-and-roi\"><a><\/a>\u6210\u529f\u3068\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u6e2c\u5b9a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e3b\u8981\u306a\u6307\u6a19\u3068KPI\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3092\u6d17\u7df4\u3055\u305b\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u4fa1\u5024\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-key-performance-indicators-kpis-for-retention\"><a><\/a>\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u96e2\u8131\u7387\uff1a<\/strong>&nbsp;\u9867\u5ba2\u96e2\u8131\u7387\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u6e1b\u5c11\u306f\u30b7\u30b9\u30c6\u30e0\u306e\u6210\u529f\u3092\u793a\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLTV\uff09\uff1a<\/strong>&nbsp;\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u7dcf\u53ce\u76ca\u3092\u8868\u3057\u3001CLTV\u306e\u5897\u52a0\u306f\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u3092\u610f\u5473\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\uff1a<\/strong>&nbsp;\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u983b\u5ea6\u3092\u793a\u3057\u3001\u9ad8\u3044\u307b\u3069\u826f\u597d\u306a\u95a2\u4fc2\u6027\u3092\u8868\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT\uff09\u30b9\u30b3\u30a2\uff1a<\/strong>&nbsp;\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u307b\u3069\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306eKPI\u306f\u3001ROI\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-calculating-roi-of-a-customer-retention-management-system\"><a><\/a>\u9867\u5ba2\u7dad\u6301\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u7b97\u51fa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6a19\u3092\u5177\u4f53\u7684\u306a\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u96e2\u8131\u7387\u309210%\u524a\u6e1b\u3059\u308c\u3070\u3001\u53ce\u76ca\u306e\u5897\u52a0\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3001\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u81ea\u52d5\u5316\u306b\u3088\u3063\u3066\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u308b\u305f\u3081\u3001\u6226\u7565\u7684\u306a\u6d3b\u52d5\u306b\u96c6\u4e2d\u3067\u304d\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-ongoing-optimization-based-on-data\"><a><\/a>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u671f\u7684\u306bKPI\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002\u5f97\u3089\u308c\u305f\u77e5\u898b\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u8abf\u6574\u3057\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u554f\u984c\u3078\u306e\u5bfe\u5fdc\u3084\u63a8\u5968\u4e8b\u9805\u306e\u6539\u5584\u306a\u3069\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u67d4\u8edf\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u304c\u78ba\u4fdd\u3055\u308c\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u304c\u6700\u5927\u5316\u3055\u308c\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>A customer retention management system is software for nurturing customer relationships and encouraging repeat business. Why focus on attracting new customers constantly when you can get more from your existing ones? Think of it as tending a garden; nurturing existing plants is often more efficient than planting new seeds. This approach greatly impacts a company\u2019s profitability and growth. Why is a customer retention management system important? Acquiring new customers requires significant resources. A retention system reduces customer churn, identifying those at risk and allowing businesses to address concerns with targeted offers. This proactive strategy can improve financial outcomes. But how do these systems achieve these results? How does a customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts\/36036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/comments?post=36036"}],"version-history":[{"count":0,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/posts\/36036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/media\/36037"}],"wp:attachment":[{"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/media?parent=36036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/categories?post=36036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thrivedesk.com\/ja\/wp-json\/wp\/v2\/tags?post=36036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}