Bien qu'il s'agisse de la langue la plus utilis\u00e9e en ligne, seuls 25% de tous les internautes utilisent l'anglais. Sans compter que 22% des Am\u00e9ricains ne parlent pas anglais \u00e0 la maison.<\/p>\n\n\n\n
Toute entreprise qui souhaite se d\u00e9velopper \u00e0 l'\u00e9chelle internationale et s'assurer une part de march\u00e9 importante aupr\u00e8s de ses clients cibles doit commencer \u00e0 planifier la fourniture d'un service \u00e0 la client\u00e8le dans leur langue maternelle.<\/p>\n\n\n\n
Les clients qui ne croient pas que de simples plaintes ou demandes concernant votre produit ou service peuvent \u00eatre trait\u00e9es en raison d'une barri\u00e8re linguistique sont plus susceptibles d'aller voir ailleurs. Le support client multilingue permet d'atteindre des niveaux plus \u00e9lev\u00e9s de satisfaction de la client\u00e8le.<\/p>\n\n\n\n
En vous concentrant sur la langue, vous faites tomber les barri\u00e8res entre votre entreprise et ses clients et atteignez un public plus large, ce qui vous permet d'avoir des conversations int\u00e9ressantes avec vos clients, quelle que soit la fa\u00e7on dont ils se r\u00e9f\u00e8rent \u00e0 vos produits. <\/p>\n\n\n\n
S'il y a une barri\u00e8re linguistique, cela peut faire la diff\u00e9rence entre le succ\u00e8s et l'\u00e9chec.<\/p>\n\n\n\n\n\n\n\n
Major benefits of multilingual customer support<\/h2>\n\n\n\n![\"\"](\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2022\/10\/jessica-ruscello-GUyf8ZCTHM-unsplash-scaled.jpg\" "\\"\\"")
<\/figure>\n\n\n\nThe customer service experience is greatly improved when consumers interact with a representative in their local language. Positive interactions with customers can be amplified by providing support in their preferred language, which can help you gain credibility with the target audience.<\/p>\n\n\n\n
We know our customers which leads us to learn more. With continuous surveys, here are some of our key findings about the benefits of multilingual customer support can get you, <\/p>\n\n\n\n
Sales will go up <\/h3>\n\n\n\n
Around 75%<\/a> of consumers are more likely to buy from a company if its website and product details are available in their language. The same is true for not providing customer assistance in the native language of your customers. <\/p>\n\n\n\nAccording to another survey, 74%<\/a> of consumers are more inclined to buy from the same brand again if the after-sales support is provided in their native language. Also, 29% of businesses say they\u2019ve lost customers because they don\u2019t offer multilingual support.<\/p>\n\n\n\nIf you want to grow your business, you must increase sales\u2014 offering support in multiple languages is a key to doing so. Strong sales and a robust customer base are crucial to market success.<\/p>\n\n\n\n
Gain access to a larger market<\/h3>\n\n\n\n
Approximately 90% of buyers do not even consider purchasing from an English website if they do not speak or understand English.<\/p>\n\n\n\n
So, how do you tap cross-border markets and stimulate worldwide interest in your products or services? It should come as no surprise that you must communicate in their language.<\/p>\n\n\n\n
And you\u2019ll see that it\u2019s completely worthwhile \u2013 studies have shown that companies offering multilingual customer service and language interpretation options receive favorable feedback from 70%<\/a> of customers.<\/p>\n\n\n\nIncrease brand loyalty and consumer trust<\/h3>\n\n\n\n
Communicating with someone in their native language fosters trust, which is vital at all phases of the purchasing cycle, including customer service.<\/p>\n\n\n\n
When you provide multilingual customer support, you enhance brand loyalty because clients feel that someone will understand them and their needs. They\u2019re also willing to wait longer for your response\u2014 58% would be willing to wait longer if customer service was provided in their native language.<\/p>\n\n\n\n
Additionally, you shouldn\u2019t concentrate on a single sale to a consumer if you intend to be in business for the long run. Customers who know they will have an excellent experience in their native language are more inclined to return \u2013 again and again.<\/p>\n\n\n\n
You can avoid misunderstandings<\/h3>\n\n\n\n
We usually contact customer service when we have an issue. Either the product or service is not performing as desired, or we cannot get the desired outcome. In both situations, we face uncertainty.<\/p>\n\n\n\n
When things don\u2019t go our way, it\u2019s pretty easy to get upset in such frame of mind, and that\u2019s when misunderstandings, angry emails, and yelling on the phone usually occur. To avoid this, it is preferable to connect with clients in their native language because:<\/p>\n\n\n\n
\n- They have more freedom to express themselves.<\/li>\n\n\n\n
- Important information won\u2019t be lost in translation.<\/li>\n\n\n\n
- You can ease their fears of speaking another language.<\/li>\n<\/ul>\n\n\n\n
You will gain a competitive advantage<\/h3>\n\n\n\n
The choice to buy is not always reasonable. Some buyers will choose a more expensive option\u2014some will even pay top dollar\u2014if it means receiving great service. Such outstanding customer service involves individualized assistance in their preferred language. 35% of end-users would even be willing to switch to one that offers support in their native language.<\/p>\n\n\n\n
Providing multilingual service can also help your company stand out in crowded markets. It puts you in a position to draw in particular market segments, which you can better service because your team can communicate with them on an emotional level.<\/p>\n\n\n\n
ThriveDesk Multilingual Support<\/h2>\n\n\n\n
So, what does ThriveDesk bring?<\/p>\n\n\n\n
ThriveDesk multilingual support comes with a completely new translation of our website in four different languages: French, Spanish, German, and Portuguese.<\/p>\n\n\n\n
We surveyed several multilingual SaaS websites and our own translated pages from a linguistic perspective. We\u2019ve made the greatest possible translations of our site, portraying our ideals and merchandise in a kind and personable way.<\/p>\n\n\n\n
Technically it is so simple but quite impactful at the same time. All you have to log in and change the language from the language setting option or we auto-detect the language and switch it for you.<\/p>\n\n\n\n
Here is the process,<\/p>\n\n\n\n
\n- Log in to your account<\/li>\n\n\n\n
- Click on the setting option in the bottom left corner<\/li>\n\n\n\n
- Click on the Language option and select your preferred language <\/li>\n<\/ol>\n\n\n\n
You are done! <\/p>\n\n\n\n![\"multilingual](\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2022\/10\/Inbox-ThriveDesk.png\" "\\"\\"")
<\/figure>\n\n\n\nFuture multilingual plans<\/h3>\n\n\n\n
Aside from the website, we\u2019re also working on wholly translated versions of our onboarding experience, including training videos, knowledge base articles, and customer support in all four languages of our product.<\/p>\n\n\n\n
Tips to providing excellent multilingual support<\/h2>\n\n\n\n![\"\"](\"https:\/\/www.thrivedesk.com\/wp-content\/uploads\/2022\/10\/jacqueline-brandwayn-S8MSj5VzHxQ-unsplash.jpg\" "\\"\\"")
<\/figure>\n\n\n\nWe believe the optimal multilingual strategy combines the best of human and automated help. Here are three tried-and-true methods for initiating the implementation of a fantastic multilingual support experience:<\/p>\n\n\n\n
Empower your support team with translation tools<\/h3>\n\n\n\n
As your company grows and you begin to handle a significant number of foreign language communications,\u00a0 you need a translation service that can automatically translate non-English interactions on your website, mobile app, or product which are better and more efficient than Google Translate. <\/p>\n\n\n\n
Online translation tools work as an add-on to standard translation sites, allowing contact centers to instantly translate forum posts, live chats<\/a>, emails, website posts, and any other type of written content.<\/p>\n\n\n\nThe add-on tools provide all the general vocabulary and jargon associated with the contact center and its industry. Because they are industry-specific, the tools can be pretty precise.<\/p>\n\n\n\n
This allows advisers to conduct their daily work in their first language, answer written contacts in other languages using the tools, and, most crucially, eliminate the need to recruit expert advisors or utilize other more expensive means of dealing with bilingual customers.<\/p>\n\n\n\n
One disadvantage of employing this technology at a contact center is that it can only be utilized to cover some channels, such as those that require voice, such as phone calls. As a result, if businesses want to properly apply this strategy in their contact centers, they will need to engage multilingual advisers.<\/p>\n\n\n\n
Use chatbots to improve resolution times<\/h3>\n\n\n\n
Chatbots help your customer support team by answering frequent questions and resolving minor difficulties. It also boosts consumer satisfaction because they can get help and answers 24 hours a day, seven days a week.<\/p>\n\n\n\n
Chatbots can also display the appropriate message based on a customer\u2019s location or browser language. Chatbots can then diagnose their issues and route them to the proper team. Here lie the great benefits of having live chat<\/a> and chatbot on your websites. <\/p>\n\n\n\nThis procedure guarantees that clients are sent to the teams best suited to handle their inquiries. Furthermore, it prevents customers from being handed around and repeating their problems to each department.<\/p>\n\n\n\n
Increase self-service support with an integrated, multilingual knowledge base<\/h3>\n\n\n\n
<\/figure>\n\n\n\nThe customer service experience is greatly improved when consumers interact with a representative in their local language. Positive interactions with customers can be amplified by providing support in their preferred language, which can help you gain credibility with the target audience.<\/p>\n\n\n\n
We know our customers which leads us to learn more. With continuous surveys, here are some of our key findings about the benefits of multilingual customer support can get you, <\/p>\n\n\n\n
Sales will go up <\/h3>\n\n\n\n
Around 75%<\/a> of consumers are more likely to buy from a company if its website and product details are available in their language. The same is true for not providing customer assistance in the native language of your customers. <\/p>\n\n\n\n According to another survey, 74%<\/a> of consumers are more inclined to buy from the same brand again if the after-sales support is provided in their native language. Also, 29% of businesses say they\u2019ve lost customers because they don\u2019t offer multilingual support.<\/p>\n\n\n\n If you want to grow your business, you must increase sales\u2014 offering support in multiple languages is a key to doing so. Strong sales and a robust customer base are crucial to market success.<\/p>\n\n\n\n Approximately 90% of buyers do not even consider purchasing from an English website if they do not speak or understand English.<\/p>\n\n\n\n So, how do you tap cross-border markets and stimulate worldwide interest in your products or services? It should come as no surprise that you must communicate in their language.<\/p>\n\n\n\n And you\u2019ll see that it\u2019s completely worthwhile \u2013 studies have shown that companies offering multilingual customer service and language interpretation options receive favorable feedback from 70%<\/a> of customers.<\/p>\n\n\n\n Communicating with someone in their native language fosters trust, which is vital at all phases of the purchasing cycle, including customer service.<\/p>\n\n\n\n When you provide multilingual customer support, you enhance brand loyalty because clients feel that someone will understand them and their needs. They\u2019re also willing to wait longer for your response\u2014 58% would be willing to wait longer if customer service was provided in their native language.<\/p>\n\n\n\n Additionally, you shouldn\u2019t concentrate on a single sale to a consumer if you intend to be in business for the long run. Customers who know they will have an excellent experience in their native language are more inclined to return \u2013 again and again.<\/p>\n\n\n\n We usually contact customer service when we have an issue. Either the product or service is not performing as desired, or we cannot get the desired outcome. In both situations, we face uncertainty.<\/p>\n\n\n\n When things don\u2019t go our way, it\u2019s pretty easy to get upset in such frame of mind, and that\u2019s when misunderstandings, angry emails, and yelling on the phone usually occur. To avoid this, it is preferable to connect with clients in their native language because:<\/p>\n\n\n\n The choice to buy is not always reasonable. Some buyers will choose a more expensive option\u2014some will even pay top dollar\u2014if it means receiving great service. Such outstanding customer service involves individualized assistance in their preferred language. 35% of end-users would even be willing to switch to one that offers support in their native language.<\/p>\n\n\n\n Providing multilingual service can also help your company stand out in crowded markets. It puts you in a position to draw in particular market segments, which you can better service because your team can communicate with them on an emotional level.<\/p>\n\n\n\n So, what does ThriveDesk bring?<\/p>\n\n\n\n ThriveDesk multilingual support comes with a completely new translation of our website in four different languages: French, Spanish, German, and Portuguese.<\/p>\n\n\n\n We surveyed several multilingual SaaS websites and our own translated pages from a linguistic perspective. We\u2019ve made the greatest possible translations of our site, portraying our ideals and merchandise in a kind and personable way.<\/p>\n\n\n\n Technically it is so simple but quite impactful at the same time. All you have to log in and change the language from the language setting option or we auto-detect the language and switch it for you.<\/p>\n\n\n\n Here is the process,<\/p>\n\n\n\n You are done! <\/p>\n\n\n\n Aside from the website, we\u2019re also working on wholly translated versions of our onboarding experience, including training videos, knowledge base articles, and customer support in all four languages of our product.<\/p>\n\n\n\n We believe the optimal multilingual strategy combines the best of human and automated help. Here are three tried-and-true methods for initiating the implementation of a fantastic multilingual support experience:<\/p>\n\n\n\n As your company grows and you begin to handle a significant number of foreign language communications,\u00a0 you need a translation service that can automatically translate non-English interactions on your website, mobile app, or product which are better and more efficient than Google Translate. <\/p>\n\n\n\n Online translation tools work as an add-on to standard translation sites, allowing contact centers to instantly translate forum posts, live chats<\/a>, emails, website posts, and any other type of written content.<\/p>\n\n\n\n The add-on tools provide all the general vocabulary and jargon associated with the contact center and its industry. Because they are industry-specific, the tools can be pretty precise.<\/p>\n\n\n\n This allows advisers to conduct their daily work in their first language, answer written contacts in other languages using the tools, and, most crucially, eliminate the need to recruit expert advisors or utilize other more expensive means of dealing with bilingual customers.<\/p>\n\n\n\n One disadvantage of employing this technology at a contact center is that it can only be utilized to cover some channels, such as those that require voice, such as phone calls. As a result, if businesses want to properly apply this strategy in their contact centers, they will need to engage multilingual advisers.<\/p>\n\n\n\n Chatbots help your customer support team by answering frequent questions and resolving minor difficulties. It also boosts consumer satisfaction because they can get help and answers 24 hours a day, seven days a week.<\/p>\n\n\n\n Chatbots can also display the appropriate message based on a customer\u2019s location or browser language. Chatbots can then diagnose their issues and route them to the proper team. Here lie the great benefits of having live chat<\/a> and chatbot on your websites. <\/p>\n\n\n\n This procedure guarantees that clients are sent to the teams best suited to handle their inquiries. Furthermore, it prevents customers from being handed around and repeating their problems to each department.<\/p>\n\n\n\nGain access to a larger market<\/h3>\n\n\n\n
Increase brand loyalty and consumer trust<\/h3>\n\n\n\n
You can avoid misunderstandings<\/h3>\n\n\n\n
\n
You will gain a competitive advantage<\/h3>\n\n\n\n
ThriveDesk Multilingual Support<\/h2>\n\n\n\n
\n
<\/figure>\n\n\n\nFuture multilingual plans<\/h3>\n\n\n\n
Tips to providing excellent multilingual support<\/h2>\n\n\n\n
<\/figure>\n\n\n\nEmpower your support team with translation tools<\/h3>\n\n\n\n
Use chatbots to improve resolution times<\/h3>\n\n\n\n
Increase self-service support with an integrated, multilingual knowledge base<\/h3>\n\n\n\n